Pitchfork Partners named strategic communication partner for Somaiya Group
The agency will be responsible for designing strategic communication campaigns to maintain and build a corporate reputation through multi-channel, integrated programmes
The Somaiya Group has appointed Pitchfork Partners Strategic Consulting LLP as its strategic communication partner. The consultancy won the mandate for all parts of the group: healthcare, education, rural development amongst others. Pitchfork Partners will be responsible for designing strategic communication campaigns to maintain and build a corporate reputation through multi-channel, integrated programmes.
The Somaiya Group comprises a diversified portfolio which includes- Somaiya Education- www.somaiya.edu, Somaiya Health- www.ayurvihar.org, Somaiya Rural Development- www.nareshwadi.org, Somaiya Art & Culture- www.somaiya-kalavidya.org, Godavari Biorefineries Ltd. – www.somaiya.com, Somaiya Sustainability, Somaiya Trust and Kitab Khana- www.kitabkhana.in While raising awareness about the group, Pitchfork Partners will expand the group’s overall corporate narrative.
Speaking on this appointment, Samir Somaiya, Chairman & Managing Director, Somaiya Group says- “Pitchfork Partner’s strategy aligns with our communication objectives. We serve society and have built a decades-long legacy. With this partnership, we aim to build our corporate reputation further and use Communication & public relations to reach out to all our stakeholders”
Jaideep Shergill, co-founder, Pitchfork Partners, said: “We are delighted to partner with the Somaiya Group. Amid the COVID-19 pandemic, healthcare, education and rural development are firmly in the spotlight. It’s our privilege to use our expertise for a revered group like Somaiya.”
