PR is a business of intelligent opinion makers: Maxim Behar

Behar, CEO & Board Chairman, M3 Communications, shared highlights from his illustrious journey of over 30 years, stint at ICCO & induction in Global PR Hall of Fame in e4m PR and corp comm podcast

by Ruchika Jha
Published: Jun 9, 2023 11:43 AM | 2 min read

The PR and Corp Comm team at exchange4media had an interesting podcast with Maxim Behar, CEO and Chairman of M3 Communications Inc. in which he shared some highlights from his more than 30 years of experience in the industry.

As a public relations expert, Behar has a strong presence in many countries around the world. He travels extensively and often speaks to global leaders, audiences, practitioners, students and opinion-makers on leadership, modern public relations and social media topics. He is also president of the World Communications Forum Association (WCFA), based in Davos, Switzerland.

Behar is a past president of the International Communications Consultancy Organisation (ICCO), the largest and most influential global organisation of public relations professionals and practitioners. He was inducted into the Global PR Hall of Fame in London in 2017 for his leadership of thousands of international PR projects and for his impeccable mandate as ICCO President.

Talking about his journey, Behar said, “I started working at the age of 14 as a carpenter and after graduating from high school, I started working at a machinery factory where I spent about five years. I was really into journalism and my practice in it led me to work as a correspondent in various cities of Bulgaria.” It was in 1995 that he decided to move to a business of his own and started a PR agency when no one knew was public relations was as it was still considered an Anglo-American business. “PR is a business of intelligent opinion makers and that’s why they should be proven in their ethical standards,” he stated.

Sharing his experience of being felicitated as the ‘Global PR Professional of the Year’ award at the 13^th IPRCCA 2022, Behar expressed, “I am proud to have this title. I have been to India many times. I love the country and have thousands of friends. The Indian PR market is very well developed and great projects. I have also served on the jury of various award ceremonies. I hope this award will improve my relationship with my Indian colleagues."

Please click below to listen to our podcast: