Chipotle’s Brian Niccol to replace Laxman Narasimhan as Starbucks CEO
Laxman Narasimhan was appointed as CEO in 2022
icco
Cetaphil trends, brand war erupts on X
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
PR is a business of intelligent opinion makers: Maxim Behar
Behar, CEO & Board Chairman, M3 Communications, shared highlights from his illustrious journey of over 30 years, stint at ICCO & induction in Global PR Hall of Fame in e4m PR and corp comm podcast
Throwback Thursday: Was Vicco Turmeric's jingle a jibe?
The infectious 'Vicco Turmeric, nahi cosmetic' jingle was born out of a drawn-out battle between the company and the Central Excise Department
Vicco makes skincare simple in new campaign
The ad has been conceptualised by Yellow Windows Communications
Avian WE Group CEO Nitin Mantri inducted into ICCO Hall of Fame 2022
Mantri was the first ICCO President from Asia
ICCO launches Global PR Youth Board
Founded by the 2021 ICCO Next Generation PR World Cup and Cannes Young PR Lions winners, the board consists of emerging PR talents from eight countries
Brands work with Snap to effectively engage with younger Indian audience: Dante DiCicco
DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands
Interacting with products that have AR leads to 94% higher conversion rate: Dante DiCicco
At the Pitch CMO 2021 Summit, DiCicco, the Sr. Manager, International Expansion at Snap Inc., made a strong case for brands to have a 'camera strategy'
Chicco's new TVC holds up the promise of safety and care for babies
The campaign aims to build the awareness and reach of Chicco baby moments range
How have PR regulatory bodies fared in these changing times
Industry watchers say that these regulatory bodies have been working hard to serve PR execs through thick and thin
Chicco partners with Myntra to accelerate online retail sale
Chicco is now ramping up its focus on the digital segment for Indian market to expand its customer’s base, the company said
e4m & Snapchat webinar: Experts lay focus on the future of cameras in marketing
Experts including Dante DiCicco, Ganish Bahl, Neel Pandya and Prasanna Raman discussed the growing relevance of camera in brand building
PR and Communications business reeling under the pressure of Coronavirus lockdown: Experts
We spoke to experts about the challenging times ahead and how the lockdown will reshape the fate of the PR & Communications industry
What makes birthday girl Alia Bhatt an asset for big brands
From Mango Frooti, Lay's, Sunfeast Dark Fantasy, Nokia, Uber Eats, Vicco, Manyavar Mohey and Cornetto, Alia has an enviable number of endorsement deals in her kitty
Vicco revamps its brand image with Alia Bhatt as brand ambassador
Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike
Vicco names Alia Bhatt as brand ambassador
Alia will be representing the brand’s headliner product, Vicco Vajradanti and its variants