Primex Media Services bags PR mandate for ArcelorMittal Nippon Steel India
The mandate is for the south Gujarat region
Primex Media Services has announced that it has secured the PR mandate of ArcelorMittal Nippon Steel India (AM/NS India) for the South Gujarat region.
Primex Media Services will take charge of all communication initiatives and oversee the PR strategies, media presence, and overall reputation management of AM/NS India in South Gujarat.
Neeraj Sharma, Head of Corporate Communications, Gujarat, at AM/NS India, commented on the appointment of Primex Media, stating, "We view our Hazira-based Integrated Steel Plant expansion as a crucial milestone for AM/NS India. As we embark on doubling our production capacities, we recognize the importance of effective communication with our stakeholders. Primex, our chosen Public Relations partner for South Gujarat, will be instrumental in maximizing our reach and visibility during this transformative phase. Their expertise in media relations, stakeholder communications, content creation, events, and online presence will ensure that our achievements and initiatives are showcased to the world. With Primex's support, we are confident in achieving our expansion goals and building a positive brand image as we move forward."
Nitesh Desai, Director of Primex Media Services, expressed his delight and satisfaction with the new project, saying, "We are thrilled to have the opportunity to work with ArcelorMittal and Nippon Steel, the world's leading steel manufacturing companies. This PR mandate further solidifies our position as a frontline player in the PR industry. With our customer-centric approach, expertise in managing brand reputation and media presence, we are confident in enhancing AM/NS India's visibility in the media space through our comprehensive and strategic efforts."
“The partnership between Primex Media Services and AM/NS India represents a significant collaboration between two industry leaders. By leveraging Primex Media's extensive experience and expertise, coupled with AM/NS India's stature in the steel sector, the aim is to effectively communicate the company's achievements, innovations, and contributions to the South Gujarat region,” added Desai.
