The PRactice inducts Zach James and Rishi Seth as strategic investors and partners

The Practice has welcomed strategic investments from seasoned PR professionals Zach James and Rishi Seth. The partnership marks a historic development as it provides Indian entrepreneurs with investment opportunities beyond conventional sales to global PR firms.

As The PRactice celebrates its 25th year in the industry, this collaboration with Zach James and Rishi Seth, both senior public relations and communications advisors, underscores the firm's commitment to growth, innovation, and maintaining its position as a trusted industry leader.

Nandita Lakshmanan will continue to lead The PRactice as the CEO, focusing on overall growth and excellence in client management. Zach and Rishi will actively contribute to enhancing business operations efficiency, exploring opportunities across different sectors and geographies, and prioritizing talent management.

Founder and CEO of The PRactice, Nandita Lakshmanan, expressed her enthusiasm about the collaboration, stating, “The PRactice’s credentials will be significantly bolstered by the presence of Zach and Rishi.  The synergies in our values and vision for building reputed PR firms in India to take public relations to the boardroom, will enhance the credibility and reputation of The PRactice even further. We are excited about multiplying the potential of The PRactice and deepening our relationships with our clients and prospects, with this landmark development.”

Addressing The PRactice team earlier today, Zach James remarked, "Nandita and her team at The PRactice have meticulously crafted an impressive business and reputation, and therefore, has always been of interest to us for years. Our partnership is a strategic move to future-proof The PRactice, realize value and ensure relevance in this dynamic industry. Our shared vision is to focus on strengthening capabilities, introducing tech-driven innovations, expanding market reach, and prioritizing talent management.”

Rishi Seth added, "We are thrilled to embark on this fantastic journey with Nandita and The PRactice, a well-established firm. At a time when the communications landscape is transforming, this first-of-its-kind partnership will look to combine entrepreneurial agility and experience to realize growth opportunities within the thriving Indian market.