There's a definite coming-of-age for PR in India: Pranav Kumar

“Driving this upsurge in PR is the emergence of the increasingly savvy consumer, explosive media growth, somewhat increasing segmentation (of consumers and the media) and the rise of what we call the ‘now’ web,” according to Pranav Kumar, MD - India, Bite Communications.

e4m by exchange4media Staff
Published: Mar 26, 2011 7:49 AM  | 1 min read
There's a definite coming-of-age for PR in India: Pranav Kumar
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“Driving this upsurge in PR is the emergence of the increasingly savvy consumer, explosive media growth, somewhat increasing segmentation (of consumers and the media) and the rise of what we call the ‘now’ web,” according to Pranav Kumar, MD - India, Bite Communications.More

Published On: Mar 26, 2011 7:49 AM 
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