PR Watch News

Jaideep Shergill, CEO, MSLGroup India

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Globally, the industry is at a crossroad. Growth has plateaued in the West and, in some markets, there is a contraction. Asia, on the other hand, is extremely encouraging. The industry is growing fast in India and faster in China. Asia is where the growth and future innovation will come from. In India, the industry will grow at more than 20 per cent for several years.

e4m Desk Jul 31, 2013 12:00 AM

Pete Pedersen, EVP & Chair - Global Technology Practice, Edelman

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For any company that is getting into social media anew is scary because you lose control. For companies that are used to having a didactic, top down method of communication, the idea of having rank and file employees freely blogging and tweeting their opinion is frankly terrifying. Our approach is first to understand what the guidelines are and set the parameters. These don’t have to be prescriptive rules that run into hundreds of pages, but common sense things.

e4m Desk Jul 13, 2013 12:00 AM