e4mrecap: Digital ad fraud, PayTM promise, Skynet: Everything that mattered this week
We recap the stories that made news in the week gone by
This week saw concern over digital ad fraud as the next big organised crime, Vijay Shekhar Sharma of PayTM driven by his ‘no fear, no greed and no entitlement' credo promised a whole new banking model to the world, the regional media juggernaut advancing on the back of ad spends, launch of TV programmatic platform Skynet by Surewaves and an expert view on Snapdeal’s rise and fall.
Here’s a recap:
Digital ad fraud-the next big organised crime?
Catch-up game on as regional media gains ground on the back of ad spends
Can Surewaves’ TV programmatic platform, Skynet, revolutionize how ads are sold on TV?
Snapdeal story a classic example of short term approach: Experts
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