The week from July 31 to Aug 4 started with a spotlight on whether a Facebook-Google duopoly portends a warning for publishers, given the pervasive nature of both these platforms in our daily lives. It is estimated that nearly 70% of all digital revenue in the US is accounted for by the two. In India, sources indicate it to be around 60%. As July drew to a close, we took a closer look at ad spends and how they reacted to GST implementation. Mid-week saw the Tatas signing a 10-year sponsorship deal with Mumbai Marathon and the promise of a brand new avatar of Mumbai’s most popular marathon. As the week progressed, we dove into Pro Kabaddi League and its multi-crore worth and revenue potential. The week concluded with a recap of top five ads that became all the rage on social media in the recent past.
Here’s a recap:
Is a Facebook-Google duopoly a warning for news publishers?
Ad-spends see minor short-term decline due to GST
http://www.exchange4media.com/gst@e4m/ad-spends-see-minor-short-term-decline-due-to-gst_69913.html
Mumbai Marathon will witness a new avatar with Tatas: Vivek Singh, Joint MD, Procam International
Game on: How much is PKL worth? Rs 200 crore?
http://www.exchange4media.com/marketing/game-onhow-much-is-pkl-worth-rs-200-crore_69957.html
Five ads that became social media gold
http://www.exchange4media.com/advertising/five-ads-that-became-social-media-gold_69980.html