Recap: The Week That Was
Your weekly news roundup, a summary of some of the stories to keep an eye on
It has been a busy week with two of our events scheduled one after the other, the Indian Marketing Awards in Delhi and the exchange4media Conclave South in Bengaluru, both concluding as a grand success.
The news of the week was WPP announcing that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients.
The week also saw the sad demise of CNN News18 Managing Editor, Radhakrishnan Nair. Many tributes flowed in from industry veterans and Nair's colleagues praising him for being a professional father.
The past week also saw several appointments, MediaCom appoints Christine Fang as Global CFO, Havas India appointed Bobby Pawar as Chairman & Chief Creative Officer, Walt Disney Company named Mahesh Samat as APAC Head of Consumer Products Commercialisation, among others.
In the advertising world, the ad that has been the talk of the town is the campaign by Birla Aerocon Pipes. The green building solution brand has leveraged desi cultural nuances just right leaving Indians very amused.
During the week, we also featured interesting interviews and analytical pieces perfect for your weekend read. Below you'll find a handful of the best headlines we published this week, click on them for more:
WPP to merge J Walter Thompson with Wunderman
CNN News18 Managing Editor Radhakrishnan Nair is no more
Influencer marketing is broken, can we fix it?
https://www.exchange4media.com/digital-news/influencer-marketing-is-broken-can-we-fix-it-93118.html
Shamsher Singh to head Republic TV’s soon-to-be-launched Hindi channel
MediaCom appoints Christine Fang as Global CFO
Havas India appoints Bobby Pawar as Chairman & Chief Creative Officer
Walt Disney Company names Mahesh Samat as APAC Head of Consumer Products Commercialisation
Reckitt Benckiser calls for media pitch worth Rs 450 crore
What's in a name?: A lot, says Birla Aerocon's hilarious ad
Snapchat Kicks-Off India Story
https://www.exchange4media.com/digital-news/snapchat-kicks-off-india-story-93177.html
