The week that went by was filled with some key events from the world of media and advertising. India has been in the lockdown for over a month and indoors have now become the new normal. The lockdown 3.0 will now extend for two more weeks with restrictions eased in some parts of the country.
India mourned the deaths of celebrated actors Irrfan Khan and Rishi Kapoor, who passed away on 29th and 30th April respectively.
TRAI made news this week as it issued recommendations to review TV audience measurement and rating system BARC.
Minister of Information and Broadcasting Prakash Javadekar said that NTO 2.0 will not be implemented anytime soon.
Week 16’s BARC ratings saw DD’s viewership reduce after the hit series Ramayan transitioned into Uttar Ramayan.
Ogilvy Worldwide CEO John Seifert decided to depart after 41 years of association with the brand.
ShareChat’s Sunil Kamath stepped down as Chief Business Officer.
DAN elevated Haresh Nayak as the President of Posterscope for APAC region.
