The week that has gone by saw a number of major appointments and elevations in the marketing and advertising industry. Major developments with respect to BARC also kept the week busy.
We reported interesting pieces on the upcoming election and IPL season, how brands are sporting a big opportunity and the likely changes in the viewership pattern.
Here we take a look at some of the interesting happenings.
Spotify makes India debut
https://www.exchange4media.com/digital-news/spotify-makes-india-debut-94981.html
Cricket breaks gender stereotype; brands spot a big opportunity
https://www.exchange4media.com/marketing-news/cricket-breaks-gender-stereotype-brands-spot-a-big-opportunity-94940.html
Ratings on site: BARC consults stakeholders, broadcasters say it doesn't make a difference
https://www.exchange4media.com/media-tv-news/ratings-on-site-barc-consults-stakeholders-broadcasters-say-it-doesnt-make-a-difference-94968.html
Amazon names Indra Nooyi as Director
https://www.exchange4media.com/announcements-news/amazon-names-indra-nooyi-as-director-94942.html
Viacom18 appoints Mahesh Shetty as Network Head of Sales
https://www.exchange4media.com/announcements-news/mahesh-shetty-appointed-as-network-head-of-sales-for-viacom18-95007.html
Priya Choudhary elevated as Head of Mediacom West
https://www.exchange4media.com/announcements-news/priya-choudhary-elevated-as-head-of-mediacom-west-95006.html
Sujay Kar named Commerce Group Lead of VMLY&R India
https://www.exchange4media.com/announcements-news/sujay-kar-named-commerce-group-lead-of-vmlyr-india-94978.html
Yashodhara Lal named marketing director of Pizza Hut
https://www.exchange4media.com/announcements-news/yashodhara-lal-named-marketing-director-of-pizza-hut-94973.html
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
https://www.exchange4media.com/announcements-news/google-cloud-hires-amitabh-jacob-to-head-india-partnerships-and-alliances-94961.html
Essence appoints Oindrila Roy as Head of Strategy in India
https://www.exchange4media.com/announcements-news/essence-appoints-oindrila-roy-as-head-of-strategy-in-india-94946.html
