adidas-running

Success of #HOMETEAMHERO shows adidas is in sync with consumer needs: Manish Sapra

Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown

Nafisa Shaheen Jun 5, 2020 8:17 AM

Adidas to host #HomeTeamHero challenge in support of COVID-19 response fund for WHO

The challenge is enabled by the collaboration between multiple activity tracking apps, including Garmin, Zwift, Polar, Suunto, JoyRun and adidas’ own suite of performance platforms

e4m Desk May 14, 2020 10:00 PM