Edu sector ad vol grows on TV, Digital, degrows on Print, Radio in Jan-Mar ‘21: TAM AdEx
On digital, the sector witnessed the highest growth of 91% YoY in ad insertions
advertising-on-radio
‘Only 13% drop in radio’s ad volume in the second half of Y2020 compared to Y2019’
After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report
Radio saw 5 times rise in average ad volumes/day in Unlock compared to lockdown: TAM AdEx
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads