ai-in-marketing
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales