Date-wise News

Colgate-Palmolive Wins Big at IDMA 2025 with Four Awards?blur=25

Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling

e4m Staff 1 day ago

Saugata Gupta Leads Grand Jury for e4m IDMA 2026 Awards?blur=25

Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards

e4m Staff 1 day ago

Join Industry Leaders at e4m NewsNext Summit on December 13?blur=25

The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards

e4m Staff 1 day ago

e4m NewsNext Summit 2023: Shaping the Future of TV News?blur=25

The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards

e4m Staff 1 day ago

AI Shopping Agents Transform Advertising Landscape?blur=25

For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers

e4m Staff 1 day ago

The Shift from Search to AI: Rethinking Marketing Strategies?blur=25

Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are

e4m Staff 1 day ago

AI Agents Revolutionize Marketing, But Leaders Stress Caution?blur=25

AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.

e4m Staff 1 day ago

Rubika Liyaquat Joins Times Now Navbharat as Senior Executive Editor?blur=25

Rubika Liyaquat has been appointed as the Senior Executive Editor – TNNB and Vice President – Special Projects

e4m Staff Jun 17, 2026 1:45 PM

BW Momentum Conference 2026: Redefining Marketing in the AI Era?blur=25

The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others

e4m Staff Jun 17, 2026 1:28 PM

Manisha Verma Attends IMPACT 50 Most Influential Women 2025 Ceremony?blur=25

Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra

e4m Staff Jun 17, 2026 1:06 PM

Rajkumar Remalli on AI's Role in Enhancing Media Buying Efficiency?blur=25

Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge

e4m Staff Jun 17, 2026 12:46 PM

Why Advertisers Overlook Language Media in India’s Growth Markets?blur=25

L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies

e4m Staff Jun 17, 2026 12:44 PM

Furhan Ahmed Takes Charge as Head of Digital Transformation at Tata Consumer Products?blur=25

Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India

e4m Staff Jun 17, 2026 12:39 PM

Influencer Marketing in India: A Shift Towards Credibility and Trust?blur=25

Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency

e4m Staff Jun 17, 2026 11:38 AM

India's Quick Commerce Revolutionizes FMCG Retail Landscape?blur=25

Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise

e4m Staff Jun 17, 2026 11:32 AM

Food Creators: The New Influencers Shaping Brand Trust in India?blur=25

Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement

e4m Staff Jun 17, 2026 11:30 AM

Amul's Controversial Ad: Nation-Building or Partisan Politics??blur=25

Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister

e4m Staff Jun 17, 2026 11:28 AM

Sachin Agrawal Joins Hero MotoCorp as New CTO Starting May 21?blur=25

Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles

e4m Staff Jun 17, 2026 10:54 AM

Rahul Khona Rejoins Starbucks India as CTO to Drive Digital Innovation?blur=25

Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)

e4m Staff Jun 17, 2026 10:45 AM

Ajit Narayanan Joins Angel One as Chief Technology Officer?blur=25

Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail

e4m Staff Jun 17, 2026 10:39 AM

Fernando Machado Joins Chipotle as Chief Brand Officer?blur=25

Machado currently serves as an Operating Partner at Garnett Station Partners

e4m Staff Jun 17, 2026 10:37 AM

PIB Fact Check Debunks False Claim of RBI Gold Sale?blur=25

Citing RBI data, PIB Fact Check stated that the share of gold in India's foreign exchange reserves has been steadily increasing

e4m Staff Jun 17, 2026 10:35 AM

Kriti Sharma Appointed Director of Data Privacy at AngelOne?blur=25

Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia

e4m Staff Jun 17, 2026 10:32 AM

Aparajita Puri Joins Microsoft as Managing Director for India & South Asia?blur=25

Aparajita Puri joins Microsoft after nearly 12 years at McKinsey & Company, where she was most recently a Partner

e4m Staff Jun 17, 2026 10:27 AM

Seema Kumar Joins Databricks as Director of Field Engineering?blur=25

Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions

e4m Staff Jun 17, 2026 10:18 AM

BSNL and IIT Kanpur Partner to Launch D2M Broadcasting for IPL?blur=25

e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country

e4m Staff Jun 17, 2026 10:14 AM

IPL 2026 Sees 4% Rise in Ad Volumes Despite Fewer Advertisers?blur=25

Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026

e4m Staff Jun 17, 2026 10:13 AM

TATA IPL 2026 Achieves Record 1.2 Billion Viewers, JioStar Reports?blur=25

Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth

e4m Staff Jun 17, 2026 10:11 AM

India Considers New AI Regulations as Digital Laws Fall Short?blur=25

The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth

e4m Staff Jun 17, 2026 10:09 AM

MIB Unveils Comprehensive Rules for TV, Radio, and DTH Services?blur=25

Industry stakeholders have until July 27 to submit comments on the draft framework

e4m Staff Jun 17, 2026 10:07 AM

RBI Implements New Rules for Influencers and NBFC Incentives?blur=25

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 17, 2026 10:05 AM

Amit Nanda Takes Over as CEO of bigbasket?blur=25

Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services

e4m Staff Jun 17, 2026 10:02 AM

Nidhi Hosangady Takes Charge as COO of MRSI?blur=25

Hosangady was till now Director-Advocacy and Operations at MRSI

e4m Staff Jun 17, 2026 10:00 AM

India's Creative Agencies Shine at Cannes Lions 2026?blur=25

With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year

e4m Staff Jun 17, 2026 9:57 AM

Sachin Tendulkar?blur=25

Yatnesh Pandey, who recently stepped down as VP-Marketing at GreenPly Industries, on Sachin Tendulkar’s enduring brand, built on consistency, credibility and influence on & off the field

e4m Staff Jun 17, 2026 9:54 AM

Sachin Tendulkar?blur=25

Rajeev Jain, Sr Vice President, Corporate Marketing, DS Group, explores how Sachin Tendulkar remains one of the most enduring and influential personal brands in modern history

e4m Staff Jun 17, 2026 9:51 AM

sandeep goyal?blur=25

Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka

Sandeep Goyal Jun 17, 2026 9:48 AM