The campaign highlights that for every unit of Symphony air cooler that one uses instead of an air conditioner, more than 40 trees can be saved in 6 years
Created and conceptualized by DDB Mudra Group, the film through a simple idea of a misunderstanding brings about an innocent twist-in-tale to introduce i-Fold air cooler
The 360-degree campaign has been launched on television and is being amplified through various mediums of the media
Bajaj's special range of air coolers come with Smart Anti-Bacterial Honeycomb Technology to keep the air in rooms clean