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While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts

Javed Farooqui May 19, 2022 8:07 AM

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The collaboration will make the entire catalogue of Tamil movies available on Airtel Xstream app

exchange4media Staff Mar 1, 2021 12:40 PM

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The campaign has been conceptualised by Spring Marketing Capital and created by Equinox Films

exchange4media Staff Nov 2, 2020 11:46 AM