Date-wise News
With a surge in usage, OTT platforms have become a very powerful source for advertisers to reach and engage new audiences. But how can brands measure the results?
exchange4media Staff Nov 2, 2020 6:41 PM
The company’s domestic subscription revenue grew 2.3% on a like-to-like basis whereas advertising revenue declined by 26.3% YoY
exchange4media Staff Nov 2, 2020 6:31 PM
The new committee includes names like Raghav Bahl, Sonia Singh, Jayant Mammen Mathew and Prakash Dubey among others
exchange4media Staff Nov 2, 2020 5:48 PM
#SpreadingKindness campaign very beautifully narrates the message of how ‘kindness resides in all of us, we just have to find it for others’
exchange4media Staff Nov 2, 2020 4:57 PM
Campaign appeals to Indians to pledge their support for home-grown apps
exchange4media Staff Nov 2, 2020 4:06 PM
The song is part of ‘9XM Indiefest with SpotlampE Originals’ initiative by 9XM and SpotlampE
exchange4media Staff Nov 2, 2020 3:25 PM
The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan
exchange4media Staff Nov 2, 2020 3:23 PM
Announces the launch of ‘Majaa Bharatha- Season 4’ and ‘Hoo Male’
exchange4media Staff Nov 2, 2020 3:17 PM
He will be responsible for ad-tech innovation, data-driven content creation, using AI/ML for insights in content & ad relevance, and seamless user experience
exchange4media Staff Nov 2, 2020 3:03 PM
Guest Column: Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd., shares winning strategies for a brand to successfully function in the changed market
Sonia Notani Nov 2, 2020 2:54 PM
The show will be anchored and produced by Shilpa Rathnam, Entertainment Anchor, CNN-News18
exchange4media Staff Nov 2, 2020 2:44 PM
Singh joined Republic Bharat in 2018, prior to which, he was with India News as its editor (national affairs)
exchange4media Staff Nov 2, 2020 1:58 PM
The campaign has been conceptualised and created by Leo Burnett India
exchange4media Staff Nov 2, 2020 1:55 PM
The channel roped in influencers and content creators – Saloni Gaur, Anubhav Bassi, Nidhi Narwal and Ansh Pandit for the campaign
exchange4media Staff Nov 2, 2020 1:03 PM
The consultancy will drive and manage the brand’s strategy both online and offline
exchange4media Staff Nov 2, 2020 12:38 PM
Based out of New Delhi, Chaudhry will handle key Bloomberg Media offerings in India including digital, TV, print and events
exchange4media Staff Nov 2, 2020 12:38 PM
Brands such as Toppr, Coinswitch, Oriflame, XClub by Infinix, Cartoon Network, Shopmatic have joined the clientele of the AI-driven influencer marketing platform
exchange4media Staff Nov 2, 2020 12:29 PM
The campaign has been conceptualised by Spring Marketing Capital and created by Equinox Films
exchange4media Staff Nov 2, 2020 11:46 AM
The brand along with WATConsult has created a quirky character to promote its Omnis range
exchange4media Staff Nov 2, 2020 11:37 AM
The line-up features some of Shah Rukh Khan’s movies from the 1990s
exchange4media Staff Nov 2, 2020 11:30 AM
India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report
exchange4media Staff Nov 2, 2020 11:22 AM
IMG Reliance will represent Cricket Australia for the upcoming Indian tour, bringing on board brand partners
exchange4media Staff Nov 2, 2020 10:27 AM
The campaign launched in 14 languages was the bank's first 360-degree initiative that harnessed media like TV, radio, newspapers, social media, web banners, gifs, billboards and SMS
exchange4media Staff Nov 2, 2020 9:26 AM
According to the report, the medium reaches its peak during the evening and early night primetime – both on weekdays as well as weekends
exchange4media Staff Nov 2, 2020 9:07 AM
Guest Column: Archana Sinha, Senior Director - Marketing, Salesforce India, writes how marketers can innovate to meet the expectations of customers in the new environment
Archana Sinha Nov 2, 2020 9:03 AM
Satyajit Deb Roy, Director - Sales, ShareChat, on driving traffic from not just Tier 2 & 3 markets but also making a mark in Tier 1 cities
exchange4media Staff Nov 2, 2020 9:03 AM
The upcoming edition of e4m Upfront will explore topics on content and influencer marketing
exchange4media Staff Nov 2, 2020 9:01 AM
Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s movie channels
exchange4media Staff Nov 2, 2020 8:51 AM
As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period
exchange4media Staff Nov 2, 2020 8:40 AM
Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ⅔ of people find OOH more visible currently
exchange4media Staff Nov 2, 2020 8:14 AM
Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible financial advertising
Misbaah Mansuri Nov 2, 2020 8:07 AM
As part of the third quarter 2020 results, Twitter has reported 14% total revenue growth to $936 million and 29% jump in Average Monetizable Daily Active Usage to 187 Million
exchange4media Staff Nov 2, 2020 7:56 AM
While Rahul Shaw will be Chief Executive Officer, TV and Radio, Salil Kumar has been elevated as Chief Executive Officer, Digital; Dinesh Bhatia to be Group CEO
exchange4media Staff Nov 2, 2020 7:38 AM
