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How AI tools help advertisers to come up with ads that work

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AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts

Kanchan Srivastava Mar 23, 2022 8:40 AM

Dürr India appoints Pulp Strategy to handle its digital duties

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The digital agency will also be responsible for planning new digital initiatives for the brand

exchange4media Staff Nov 1, 2021 11:14 AM

Pulp Strategy wins Digital & Creative mandate for Pickrr Technologies

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The full-service digital agency will also be responsible for planning and executing new B2B initiatives of the brand

exchange4media Staff Nov 3, 2020 2:51 PM