amit-rathi

‘Bournvita’s mental health campaign touched 1.5M parents through WhatsApp chatbot’

Amit Rathi and Harsha Vardhan Desireddy?blur=25

At IMA 2021, Amit Rathi, VP Global lead, agency lead and strategy, Yellow.ai., shared how Bournvita leveraged Yellow.Ai’s automation capabilities to drive conversation around children mental health

exchange4media Staff Mar 15, 2022 8:52 AM