Bajaj Auto appoints Dinesh Thapar as new CFO
Thapar joins Bajaj Auto from Reliance Retail where he was Group Chief Financial Officer for last 3 years
Date-wise News
Aditi Mishra is Lodestar UM's new CEO, Hema Malik named CIO Mediabrands India
While Mishra was earlier CSO of Lodestar UM, Malik was its COO in Delhi
Bisleri’s Vedica appoints Dino Morea as brand ambassador
Launches campaign with the actor, ##FullOfAltitude
e4m IMA: ‘Brand purpose essential for getting & retaining business’
At the e4m Indian Marketing Awards, a panel of CMOs discussed ‘Marketing with a Purpose’
Kuch kuch hone wala hai: SRK finally announces his OTT debut
Taking to his social media handles, SRK shared a poster of the project that has a picture of him showing thumbs-up
ON PURPOSE appointed strategic communications partner for Beetel Teletech
The agency will provide strategic counsel on brand positioning and consumer engagement
OnePlus TV campaign unveiled with Shahid and Mira Kapoor
The campaign film showcases the smarter connected ecosystem experience that OnePlus TVs offer its users
Shreya Sabharwal joins American Express as Communications Lead, B2B Services
Prior to this, Shreya worked with EY India and leading PR agencies
Lintas C:EX Entertainment appoints Niranjana H as Creative Director – Brand Solutions
Niranjana has been earlier associated with Discovery Communications, Zee Entertainment and Arré
Indian Marketing Awards: Glimpses
We take a look at some of the memorable moments from the awards night
Emotional advertising is two times more effective than functional advertising: Shivam Puri
At the IMA, Puri, CEO, Cipla Health, spoke on the emotional and functional connection of brands with consumers and how brands can survive in the market despite competition
Beginnen Media onboards SAB TV’s Anooj Kapoor as Chief Content, Creative, Consumer Officer
Tushar Bansal has been appointed as Chief Revenue Officer
Disney+ Hotstar unveils metaverse avatar for Ajay Devgn’s Rudra
The platform has unveiled a 3D Hologram of Ajay Devgn and Todphod gaming room
If all talk about sustainability, companies will be forced to make changes: Harsh Mariwala
At the e4m Indian Marketing Awards, the Marico Founder & Chairperson engaged in an interesting fireside chat with exchange4media Group Founder & Chairperson Annurag Batra
AAAI launches contest to redesign its logo
The association has emphasised that the acronym AAAI has a rich legacy and a great brand recall that it does not want to tamper with
Flipkart Health+ appoints Prashant Jhaveri as CEO
Jhaveri comes with over 17 years of experience in the health, health insurance and other allied sectors
Vanessa Stuart appointed as Head of new business and marketing at UM Australia
Prior to this, Stuart has worked as a client lead for Coca-Cola, Microsoft, Nestle, Toyota, Bonds and L’Oréal
RapiPay is Delhi Capitals’ Neo Banking Partner for IPL 2022
The brand logo will feature on the back of Delhi Capitals players’ helmets and caps
Aalap Desai to lead Taproot Dentsu & Isobar India as CCO
Desai will report to Ajay Gahlaut, Group Chief Creative Officer India, dentsu Creative India
Acefour Accessories raises $1.5 mn in seed funding round
The funding was led by Enam Holdings through funds sponsored by renowned investor Akash Bhansali
Cleartrip appoints Divya Kumar as Director- Public Relations
Prior to this, Kumar led the Public Relations and Sustainability mandate at AirAsia India
Apollo’s #GoTheDistance Heroes initiative is extraordinary: Vijay Barse
Apollo Tyres celebrates inspiring personalities of the sporting world. Barse, who inspired the Amitabh Bachchan-starrer ‘Jhund’, first hero to appear in the campaign
Lodestar UM CEO Nandini Dias moves on
Dias has been with the group for 27 years and its CEO for close to a decade
The Landing Page Conundrum: Rating distorter or a promotional tool?
While some industry observers say it is common knowledge that landing page is a marketing mechanism, others say prohibiting landing pages is not the solution to this prolonged debate
A leader must conquer self before conquering the world: Tuhina Pandey
In today’s edition of ‘Women Achievers 2022’ series, we speak to Pandey, Communications Leader – IBM, India and South Asia
‘Bournvita’s mental health campaign touched 1.5M parents through WhatsApp chatbot’
At IMA 2021, Amit Rathi, VP Global lead, agency lead and strategy, Yellow.ai., shared how Bournvita leveraged Yellow.Ai’s automation capabilities to drive conversation around children mental health
We want to increase our footprint across India: Srinivas Kamath, Naturals
In this edition of e4m Pride of India series, Srinivas Kamath, Director of Kamaths Ourtimes Ice Creams, shares with us the journey of Naturals and the future plans in store for the brand
From Alpenlible's Eclairs Plus to vivo's #JoyOfEquality: Best ads of the fortnight
Take a look at exchange4media’s fortnightly collection of the best ads released between February 26 and March 11
One doesn’t need to be 100% ready to take up an opportunity: Roma Dutta Choubey
Choubey, Director, Digital First Businesses, Google India, writes, "Stepping out of one's comfort zone and embracing change has such a positive impact in the long run"