The event demonstrates commitment to sustainability and appeals to the values of environmentally conscious Gen Z and Millennial consumers
The Cheer Squad will wear a sustainable attire made of upcycled, recycled, and repurposed materials
The brand will launch a limited edition RCB-themed Primus electric scooter, which will be gifted to the Player of the Match
The report by Ampere Analysis also states that $574 million will be generated by ad tier subscription fees
The report also highlights that only 13% of Internet households in India used only pay-TV in Q3 2021