Google cans Cookie plans, industry reacts to 'plot twist' After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake Sohini Ganguly Jul 23, 2024 1:25 PM
Will Privacy Sandbox lead to a new era of contextual targeting? In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers Sohini Ganguly Sep 12, 2023 8:49 AM