anthony-chavez

Google cans Cookie plans, industry reacts to 'plot twist'

cookie?blur=25

After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake

Sohini Ganguly Jul 23, 2024 1:25 PM

Will Privacy Sandbox lead to a new era of contextual targeting?

privacy?blur=25

In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers

Sohini Ganguly Sep 12, 2023 8:49 AM