MakeMyTrip posts 31% surge in ad spends for Q1 FY25
Profit for Q1 FY25 was $2.1 million
Date-wise News
aha bags 13 wins at inaugural NEXA Streaming Academy Awards
The wins include ‘Best Regional Platform’ title
We will soon release DPDP draft for public consultation: Ashwini Vaishnaw
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage
HUL's ad spends 12% higher in Q1 FY25
The company spent Rs 1,681 crore on advertising during the quarter ended June 30th, 2024
Print to In-Person: TOI Metro Supplements celebrates National Reading Day with campaign
The campaign aimed to rekindle the love of physical reading and involved a series of engaging activities that brought together readers, celebrities, and authors
Netflix gets NCPCR notice over alleged accessibility of explicit content to minors
Monika Shergill, Vice President -Content and Policy Head, asked to appear before NCPCR on July 29
Ranveer Singh as Chaturvedi Ji doles out salary advice in Kotak Mahindra Bank ad
The campaign promotes Kotak’s flagship offering, ActivMoney
Budget 2024-25: Govt allocates Rs 1,089 crore for publicity
Out of Rs 4,342 crore allocation to the MIB, nearly 1/4 is meant for advertisement this fiscal year
Harshika Dang joins DLF Limited as GM (Events & Experiences - Super luxury)
She was previously with BVUR Innovations India as its Director of Intellectual Property
HMD India announces actress Sanya Malhotra as brand ambassador
Sanya Malhotra has been roped in for smartphones portfolio, starting with HMD Crest
Nike ad embraces all the bad qualities that make a great athlete
The ad titled 'Winning isn’t for everyone’ has evoked polarising responses, but is largely being lauded for its unapologetic tone
Budget 2024: Print sector disappointed as govt gives no relief on newsprint cost duty
Industry players were looking forward to government easing the 5% newsprint cost duty
Sushant Sreeram to take over as CMO of JioCinema
Sushant Sreeram was with Prime Video for over six years and was elevated to Country Director in 2023
Paris Olympics 2024: 55% urban Indians to follow event through social media updates
Nearly half will stream it online (47%), while over a third will opt for coverage in newspapers or news sites (36%)
Ajeet Shukla named National Creative Director and Creative Head-West at Dentsu Webchutney
Prior to this, Ajeet Shukla was Group Executive Creative Director at Dentsu Creative
Google cans Cookie plans, industry reacts to 'plot twist'
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Times Network, Britannia & Mindshare partner for ‘Cheeseitup.in’
‘Cheeseitup.in’ is an innovative content destination to enhance cheese awareness in India
KFC shows how to satisfy cravings without interruptions
In a new digital film, KFC shows how GenZ fans enjoy KFC Rolls in the most unexpected places
‘AI has helped us do things faster, fail faster, and correct ourselves faster’
At the e4m TechManch 2024, industry experts discussed the future of hyper-personalization in content, importance of delivering meaningful and engaging consumer experiences.
‘Brands must lead the change to stand out in a cluttered digital space’
The e4m TechManch 2024 saw an e-commerce expert session explore strategies for seamless customer experiences, data insights and emerging technologies
‘To be a successful marketer today, you need to be agile’
At the e4m TechManch 2024, industry leaders shared insights on the topic ‘Adapting An Agile Approach to Digital Strategy’
ABP News brings back '24 Ghante 24 Reporter'
The show features a team of 24 reporters stationed across the country
Everything that's 2D will transform into 3D: Niraj Ruparel, WPP
Niraj Ruparel, Emerging Tech Lead at WPP & GroupM India, and Dale Imerman, VP of Immersive Technology & AI at WPP, shared insights on the ‘Future of Creative Tech’ at e4m TechManch 2024
Swiggy strengthens leadership team with new appointments
Himavant Srikrishna Kurnala, Mayank Rajvaidya, Manu Sasidharan, and Kumar Rahul join in key roles
Swati Kawatra elevated as Assistant Vice President - Advertising Sales at Paytm
Prior to this, Swati Kawatra was General Manager at the company
Pallavi Patil rejoins Madison Media as VP – insights & strategy
Pallavi Patil has over 19 years of experience in data science, insights and strategic planning
Karan Kumar joins BPTP as CMO
Karan Kumar was earlier with ART Fertility Clinics and was responsible for marketing and growth ops for Middle East and India
Unlock the power of Premier League on Disney+ Hotstar
Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025
Agencies brace for fierce battle over two major auto media mandates worth Rs 850 crore
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
Google scraps third-party cookie deprecation
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Rachna Panikker joins Kommune as COO
VP Deepti Bansal will be transitioning to an advisory role, said Kommune founder Roshan Abbas
e4m Health & Wellness Marketing Conference and Awards 2024: Fifth edition on August 1
The upcoming edition of the conference will shed light on ‘The Interplay of Culture and Wellness: Embracing Diversity in Global Health’
AI won't replace humans or art: Dale Imerman, WPP
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns, while emphasizing the irreplaceable role of human creativity
IOAA pushing private measurement tool without consensus: OOH stakeholders on Roadstar
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
Union Budget 2024 today: Industry hopes high from FM Nirmala Sitharaman
A low-down of what players from each of the sectors hope this Budget will deliver