Noise topples boAt with witty rebuttal: 'Eliminating unwanted disturbances'
Noise has hit back with a clever iteration of boAt's original ad, urging the latter to "think"
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Backlash rocks the 'boAt' after ad upsets the Apple cult
Netizens were quick to remind boAt of its China connection while it positioned itself as a desi brand taking on a global giant like Apple