LS Digital onboards Kaizzen as PR and Communications Partner
Kaizzen will manage LS Digital's communication strategy, media relations, and corporate reputation
Date-wise News
Kalyan Jewellers’ Gudi Padwa campaign is about embracing new beginnings open-mindedly
The digital film addresses a sensitive topic of embracing parenthood through adoption
My inspiration stems from the dynamic nature of comms industry: Shalini Gupta
Shalini Gupta won the ‘Entrepreneur of the Year’ award at the 4th edition of PR & Corp Comm Women Achievers’ Awards
Razorpay releases podcast as a service platform Razorpay PaaS
The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice
Libas ropes in Kiara Advani as brand ambassador
The brand has launched a campaign featuring Kiara Advani unveiling their spring-summer collection
IPL 2024: Bisleri becomes hydration partner of 5 teams
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
There is more politics in media than in political parties: Sudhir Chaudhary
At e4m NewsNext Summit, Aaj Tak’s Consulting Editor Sudhir Chaudhary expressed concerns over social media assuming the role of mainstream media but without regulation and responsibility
Hari Krishnan exits Mullen Lintas
Hari Krishnan took over as CEO of the agency in January 2020
'Cricket, elections offer premium opportunity for advertisers & TV news'
At the NewsNext Summit 2024, media leaders discussed how 2024 could become a breakthrough year for TV news revenue
Mad Angles offers ‘mad solution’ with "Phool & Kranti"
The brand has created a ‘Mad Angles Phool’ GIF, which people can access by typing in “April Phools Day”
Axis Capital appoints Atul Mehra as MD & CEO
Salil Pitale who was the MD & Co-CEO for five years has decided to move on
Meta partners with PTI for its fact checking programme
The partnership will enable PTI to identify, review and rate content as misinformation across Meta platforms
Why run helter-skelter for money when you have gold at home, says Manappuram Finance
The campaign promotes the brand’s ‘doorstep gold loan’ service
7UP unveils summer campaign with Ranbir Kapoor & Rashmika Mandanna
The two brand films are part of the 'Super Duper Refresher' campaign
TV Sync technology: A game changer in programmatic advertising
Gandharv Sachdeva, Country Head for India at Hybrid shares insights on the growth and adoption of TV Sync technology
Franklin Templeton shines light on ‘remarkable women’
Franklin Templeton has teamed up with Mashable and Mirum India for its latest campaign
Non-news side of the equation will drive the news business: Rahul Joshi
Going forward the business will be driven by the creative renaissance of the news segment, Network18 Group Editor Rahul Joshi has said in an internal mail
April Fools Day: 'Brain Balm' to 'Flying Selfies', how brands pranked us this year
Fake products and fake promises from brands, all done in good fun in the spirit of April Fools Day
Duroflex is Royal Challengers Bengaluru’s ‘official sleep partner’
Duroflex will also be launching an exclusive RCB limited-edition mattress
EaseMyTrip announces strategic investment in ETrav Tech Limited
The acquisition is part of the brand expansion strategy to diversify its portfolio and has translated as a cash deal
Rajeev Singhal appointed as MD at Tata International
Rajeev Singhal was previously Executive Director & Chief Operating Officer (COO) at Tata International
Kunal Joshi joins Enormous as Chief Strategy Officer
Kunal Joshi was previously with Lowe and has worked on brands like Unilever, Tata Motors, Axis Bank, Etisalat, Flipkart and Swiggy
Sheyphali B Sharan takes charge as PIB's Principal Director General
Incumbent PDG Manish Desai’s tenure ended on 31 March
Backlash rocks the 'boAt' after ad upsets the Apple cult
Netizens were quick to remind boAt of its China connection while it positioned itself as a desi brand taking on a global giant like Apple
Ground reporting is the ultimate high in journalism: Vikram Chandra, Editorji
At the e4m NewsNext Summit 2024, Vikram Chandra, Founder of Editorji Technologies, discussed the prevailing relevance of ground reporting, even in the age of anchor-driven business
Cleartrip onboards a new captain – M S Dhoni
Mahendra Singh Dhoni will advocate the importance of making the right choices in travel for the "ClearChoice” campaign
‘TRP is needed, but channels should also show news that is relevant to people’
At e4m NewsNext conference, Rana Yashwant, Editor-in-Chief of India News, spoke on how technology is enabling the news media to surpass geographies
If your show is being criticized by both sides, you are doing a good job: Sumit Awasthi
Sumit Awasthi, Consulting Editor, NDTV, delivered a keynote address at e4m NewsNext Conference in Delhi on Saturday
Misinformation is media’s biggest challenge today: Anjana Om Kashyap
Anjana Om Kashyap, Senior Executive Editor, Aaj Tak engaged in a fireside chat at e4m NewsNext Summit 2024 & spoke on the challenges the media industry faces in the world of social media & propaganda
Marketing budgets can’t buy trust on TV news: Sonia Singh, NDTV Dialogues
At e4m’s NewsNext Summit 2024, Sonia Singh of NDTV Dialogues discussed the causes and remedies for declining trust in TV news