Ogilvy’s campaign for Project Nanhi Kali tells the story of two Lajjos
The project has been designed to support girls from underprivileged families
asha-kharga
Asha Kharga joins Mahindra Group as Chief Customer & Brand Officer
Prior to this, Kharga was with Axis Bank as Executive Vice-President & Group Chief Marketing Officer
Axis Bank rolls out digital films for festive campaign
The latest campaign, conceptualised by AutumnGREY, is built around the bank’s brand philosophy of being ‘Dil Se Open’
Axis Bank & Lowe Lintas talk of resilience among people in new campaign
The campaign is meant to promote the bank’s ‘Full Power Digital Account’ offering
Lowe Lintas curates ‘Zindagi Rahe Open’ campaign for Axis Bank
The film was mostly shot using mobile phone cameras of Axis Bank employees across the globe