According to Pratham Hegde, Director and Head of Measurement, Facebook India, businesses, both large and small, now need to focus on measurable business outcomes
A panel of industry heads Deepali Naair, IBM; Piyush Kumar, MMT, and Gaurav Mehta, CarDekho, shared insights as part of the webinar on MarTech and AdTech moderated by Apoorv Durga of AltView Advisory
According to Pratham Hegde, Director and Head of Measurement, Facebook India, businesses, both large and small, now need to focus on measurable business outcomes
Guest Column: Vivek Pandey, VP, Revenue Strategy & Analytics - Times Internet, says seasoned marketers will recognise crises as opportunities for pivots that can unlock fresh brand & revenue potential
COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown
In three e4m webinar sessions, industry experts will share their thoughts on the revival of their respective industries and how they have streamlined the functionalities of the COVID-19 lockdown
In this edition of 'Beating All Odds', Hareesh Tibrewala and Sanjay Mehta, Joint CEOs - Mirum India, speaks to exchange4media Editor Naziya Alvi Rahman