Asheesh Malhotra named Executive Director of NEXT by Rediffusion
Prior to this, Malhotra worked in leadership roles at Dentsu, Ogilvy, Lowe and Bates
asheesh-malhotra
In battleground UP, will news channels be the greatest gainers of 2022 assembly elections?
For political parties, traditional media will still be the mainstay in terms of messaging as it allows them the freedom to control and even dictate the narrative, say experts