barbenheimer

From Screen to Street: The global influence of Barbenheimer

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Guest Column: Madhukar Kumar, Founder and Chief Strategist, Grey Cell Public Relations, writes on why Barbenheimer is a celebration of creativity, diversity, unity, and a dialogue on societal norms

Madhukar Kumar Aug 1, 2023 12:10 PM

Barbenheimer blows up, brands rush in

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Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer have spawned a cultural phenomenon that refuses to die down, and brands want in on it

exchange4media Staff Jul 24, 2023 10:02 AM