In CRED’s new film, Zeenat Aman finds the purpose of her life
Actress features in film for launch of RuPay Credit Card on UPI
Date-wise News
Virat Kohli shares tip for good sleep in his first campaign for Duroflex
The TVC has been conceptualized by Tilt Brand Solutions
'Muthoot Finance celebrates trust of its customers with new film Bharosa India Ka’
Abhinav Iyer, Senior General Manager-Marketing and Strategy, The Muthoot Group, talks about ‘Bharosa India Ka’ campaign featuring Madhuri Dixit
Philips Avent collaborates with Neha Dhupia for World Breastfeeding Week 2023
As part of collaboration, Freedom to Feed led by Neha Dhupia, will host conversations with celebrities and new moms like Bipasha Basu, Gauahar Khan and Dia Mirza
The Script Room launches new social media service 'Reels Room'
Reels Room will offer its services in collaboration with Bad Donkey Small Wall, an independent creative & production company founded by Shiv Parameshwaran
FanCode secures exclusive streaming rights for Hero Asian Champions Trophy 2023
The platform previously live-streamed other hockey events like the FIH Men’s Hockey World Cup, FIH Pro League, Hockey Nations Cup
Zakir Khan and Pepsi share pro tips to avoid being friendzoned this Friendship Day
The new campaign will be amplified with a marketing plan encompassing digital, social media and influencers
SkinQ gets Meera Iyer as the new CEO and Co-founder
Prior to SkinQ, Meera served as the Business Unit Head for the RPSG Group (Dr Vaidya’s)
ASCI releases paper on regulatory ambiguity surrounding use of AI in advertising
The whitepaper has been released by ASCI along with law firm Khaitan & Co
BCCI invites bids for title sponsorship rights
The ‘Invitation to Tender’ will be available for purchase till August 21, 2023
PR Professionals is now Amazing Workplaces Certified
This is a recognition for workplaces that have created an exceptional work environment centered on the well-being and growth of employees
vivo's new ad is an ode to human connections
The new campaign has been conceptualised by FCB India
Bajaj Capital ropes in DDB Mudra for brand revitalisation
The brand aims to revitalize its identity in alignment with its current ethos and values with the new collaboration
Myntra gets Khushi Kapoor & Vedang Raina as faces of FWD
The duo will be seen in a campaign film for the brand
Max Group’s Antara Senior Care appoints Rohit Khatua as EVP & Head of Marketing, Comms
He has over 20 years of experience in marketing and communications
BW Disrupt's Techtors 2023 recognizes innovative tech startups redefining industries
Highlighting startups' exceptional technology-driven solutions addressing critical issues, BW Disrupt successfully hosted the fifth edition of Techtors
From Screen to Street: The global influence of Barbenheimer
Guest Column: Madhukar Kumar, Founder and Chief Strategist, Grey Cell Public Relations, writes on why Barbenheimer is a celebration of creativity, diversity, unity, and a dialogue on societal norms
BW Disrupt WESA 2023 recognises outstanding women entrepreneurs making waves
With its fifth edition, The Women Entrepreneur Summit and Awards aims to acknowledge and honour women leaders who are making significant contributions across diverse industries
Enormous elevates Neha Singh to Associate VP
She was appointed as Group Business Head in June
Karthik Krishnan joins The Content Lab as Executive Creative Director
Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet
Talented.Agency launches social & culture marketing agency ‘The New Thing’
Viren Noronha will take charge as co-founder
Connect, Network, Learn: ShareChat & Moj City Connects arrives in Chennai
The event, powered by e4m, will focus on bringing to the fore how ShareChat and Moj can be leveraged to effectively tap into the demographic of Bharat and young India
TV news ranking: MIB issues notice to unauthorised rating agencies
The ministry has said Chrome Data Analytics and Media is releasing and commercially utilising rating data for TV channels without being registered as a rating agency
From the silver screen to the ad world: Birthday girl Taapsee Pannu’s charm
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
TechManch 2023: Karthik Ganesan to present key findings of the India e-Conomy Report
At the digital marketing conference, Ganesan, Partner, Bain & Company, will share insights from the report that talks about India's growing internet economy
TV9 Network collaborates with DistroTV
The partnership will help DistroTV users worldwide to stream TV9 Network’s news coverage
Cinematograph Amendment Bill 2023 passed: Industry lauds move to curb piracy
With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime
Deepika Warrier joins Bajaj Auto as Head of Marketing
She was with Diageo India for 3 years prior to this
Will H2 see return of the AdEx?
Big-ticket cricketing events, state and general elections, and the festival season expected to revive ad spending
Festive times to bring double-digit ad growth for Tamil Nadu: Experts
With a high consumer number, Tamil Nadu is a go-to market for advertisers. Experts discuss the reason for growth for the second half of the year in the state
Brands may spend 15-20% more on Onam advertising this year
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
‘India will see AdEx growth of 2-3x the global average’
Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the great year that Mindshare has had in 2023