bcci-ipl-schedule-change
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
e4m Staff Jun 18, 2026 12:25 PM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
e4m Staff Jun 18, 2026 9:56 AM