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Do long-running shows enjoy a higher share in ad volume?

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As per TAM AdEx data, ‘Tarak Mehta’, ‘Bhabhiji Ghar Par Hain’ and ‘Saath Nibhaana Saathiya’ have been on top of the ad volume charts for June-July & Aug-Sept

Sonam Saini Oct 7, 2020 8:36 AM

Shoots cancelled, projects shelved: Production houses count COVID-19 losses

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Producers say the lockdown’s impact will be felt as a whole and a number of shows have been put on hold for now

Sonam Saini Mar 27, 2020 8:34 AM