The brand takes an emotional yet inspirational route by featuring differently abled actors for ‘Har Khushi Ke Liye Kaafi Hai’ campaign
The devices will help in monitoring health, allowing doctors to check vitals remotely and possibly flag off health deterioration in advance
The aid will support Government & private hospitals to upgrade ICUs, procure equipment and consumables including ventilators, personal protection equipment, enhance testing and set up isolation units
Guest Column: Mahesh Chauhan, Director of Salt Brand Solutions, believes that our current phase of self-isolation is a godsent opportunity for introspection and personal growth
With this association, TCL has added over 3,700 titles by ShemarooMe to its content platform
Finserv MARKETS, Bajaj Finserv Direct’s market place platform, is a digital marketplace that offers loans, insurance, investments, payments, and lifestyle products
The game is an initiative by McDonald's to engage and entertain people during the lockdown
In a combined effort between the Ministry of Health, MyGov & Facebook, the chatbot will help raise awareness, provide authentic information and share precautionary measures
The fast-food chain's Brazilian ad around the COVID-19 crisis was inexplicably pulled down after criticism from some Twitter users
In the Hindi GEC category, the total number of impressions in urban markets have increased by 0.11%
The Media and Entertainment sector in India is expected to cross Rs 2.4 trillion by 2022, at a CAGR of 10%, says the report
Guest Column: Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network, says while we are practising social distancing, we must practise virtual proximity
In a tweet, the Minister of Information and Broadcasting Prakash Javadekar informed two episodes of the mythological teleserial will be aired at 9 am and at 10 pm from Saturday, March 28
The channel will telecast shows in genres ranging from comedy to mythology
The resources under this fund will be channelised towards the protection & well-being of the ground forces
As per the report, the Time Spent on smartphones in Week 1 of Covid disruption has increased by 1.5 hours
Several brands have announced relief packages to help the nation in a state of lockdown due to the pandemic
The report also revealed that the news genre contributed to 9% of total viewership but accounted for 32% of ad volumes
Mansi Shrivastav - Head, Content Acquisition, MX Player, says international content dubbed in local Indian languages is a category that MX Player is looking to further expand
Guest Column: Anand A, the Regional Head (South), Big Trunk Communications, outlines how brands can craft a diversified digital marketing strategy
Producers say the lockdown’s impact will be felt as a whole and a number of shows have been put on hold for now
Industry experts say there will be a rise in viewership for News, Entertainment, Movies and Kids content due to the Stay-At-Home advisory in place
The data on COVID-19 pandemic consumer patterns was presented by Prasun Basu, South Asia President, Nielsen Global Connect & Sameer Shukla, West Market Leader, Nielsen Global Connect, South Asia
The ad-makers share how conversations with women who had heavy periods inspired the bold commercial and why it didn’t sit well with certain media gatekeepers
Deepa Dey- Head Communications & CSR at GlaxoSmithKline Consumer Healthcare, talks about her journey in the industry, gender equality and an organization’s culture in promoting gender neutrality
The campaign aims to spread cheer amongst the people of India and encourages them to make productive use of their time while they stay indoors
As part of this initiative, ZEE5 will bring a slate of new original shows for its users to stream it across devices