Sources say the rationale behind exiting DD Free Dish earlier this year was to arrest the decline in pay DTH base, but the gamble doesn't seem to have paid off
Industry watchers say that the pullout of channels like Star Utsav, Zee Anmol, Colors Rishtey and Sony Pal will also benefit news channels in the form of more slots being allotted to Bucket C
The collective decision has been taken to protect the subscription revenue which is under tremendous pressure due to migration of customers from pay platforms to DD Free Dish, say industry sources