The agency will look after the media management, online reputation management and PR services to drive preference for OnMobile & ONMO amongst target audience
In today’s edition of ‘Women Achievers 2022’ series, Vasudev, Director, Actimedia PR & Digital, opens up about following the management style of Liverpool coach Jurgen Klopp
The 360-degree brand campaign titled ‘Oh my God! Everyone’s a fan’ featuring the actor brings to life consumers’ love for its products in a playful manner
The online electronics & home appliance shop took to digital transformation and obtained 58% boost on revenue through online and offline via multi-channel engagement
Chanchal Bansal, Director, Google Digital Media Services, says, "It's harder to be authentic and it takes more conviction, but that is what makes you great!"
Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of ICA in advertising
Under the campaign, which is a reader engagement initiative, the newspaper is inviting women to share real-life stories of grit and empowerment which will be collated and published
The collective decision has been taken to protect the subscription revenue which is under tremendous pressure due to migration of customers from pay platforms to DD Free Dish, say industry sources