big-four

Did the Big Four's ad revenue surpass pre-NTO levels?

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FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021

Sonam Saini Jun 18, 2021 7:36 AM

Back on FTA, Big Four draw viewers & advertisers alike

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According to broadcasters, FTA channels are a good way for brands to reach out to consumers at a good pricing

Sonam Saini Sep 22, 2020 9:08 AM