Sun TV leads across markets, Star Plus tops HSM: BARC Week 23
Sun TV dominated the Southern Market
Date-wise News
Akashneel Dasgupta roped in as Chief Creative Officer at Network Advertising
He joins from BBDO, Gurgaon
Employee Engagement is indispensable in corporate branding
Guest Column: Employees need a place where they feel a sense of belonging, and employers will only benefit by providing them with that, writes Bhaskar Majumdar of Egis India
ShareChat announces first ESOP buyback program worth $19.1 million
The company recently raised over $500 million, taking its valuation to $2.1 billion
Nazara to acquire majority stake in game publisher Publishme
Publishme is a full-service games marketing and publishing agency that works extensively with gaming publishers in Turkey and the MENA region
Mamypoko pants celebrates 'Papas who know' this Father's Day
The campaign has been executed and conceptualized by Grapes Digital
Eros announces restructuring to mitigate pandemic-related challenges
The company adds that the cross-organisational restructuring has also, unfortunately, led to layoffs
1702 Digital elevates Pranay Bhan as National Creative Director
He will be in charge of elevating the creative wing of the agency and grooming mid-level talent along the way
Indian online gaming market expected to touch revenues of Rs 29k crore in FY25: KPMG
The report titled ‘Beyond the tipping point – A primer on Casual gaming in India’ notes that the industry had 43.3 crore users, while the revenue size was Rs 13,600 crore in FY21
RAM Ratings Wk 16’21-Wk 19’21: Fever FM maintains top spot in Mumbai, Delhi
Big FM reigned in Bangalore and Mirchi dominated in Kolkata
'Respect, responsibility and accountability paramount for consumer engagement'
An august panel of industry leaders spoke about the importance of media quality and best practices in ensuring brand safety and suitability
What goes behind selecting an agency's best bets at Cannes Lions? Panel to discuss today
Watch Rana Barua, Amit Akali, Mukund Olety, Sumanto Chattopadhyay, Anupama Ramaswamy and Keigan Pinto decode the method behind the madness
MPL Sports Foundation becomes Principal Partner for Indian Olympic Association
MPL Sports was also named the official kit partner for the Indian contingents at the Tokyo 2020 Olympics and 2022 Commonwealth Games and Asian Games
Bharti Airtel, Marico, GCPL, GlaxoSmithKline new entrants in top 10: BARC Wk23
Reckitt replaced HUL this week and Dettol Soaps emerged as the leading brand
Lessons galore for brands as 'sponsor snub' fever hits sports
Industry opines brands may have to rethink how to go about placing themselves at such events
Did the Big Four's ad revenue surpass pre-NTO levels?
FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021
Three-tier grievance redressal system for broadcasters a boon or bane?
Will the Centre's move ensure parity between TV and OTT and give more teeth to the SRBs? Experts weigh in