OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative

Kanchan Srivastava Aug 23, 2024 8:21 AM

The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well

Kanchan Srivastava Aug 11, 2024 11:55 AM

OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'

Kanchan Srivastava Jul 4, 2024 8:50 AM