Amazon Prime Video wins 5 metals at e4m IMA South 2024
The brand won 2 golds and 3 silver across categories for its outstanding work and creativity
Date-wise News
Flipkart Ads takes homes 9 metals at e4m IMA South 2024
The agency won 5 golds, 2 silver and 2 bronze metals across categories for its path-breaking work
e4m IMA South 2024: Maitri Advertising Works named ‘Agency of the Year’
The agency also won 13 metals including 5 golds, 5 silver and 3 bronze across categories
Diageo India bags ‘Brand of the Year’ title at e4m IMA South 2024
The brand also won 13 metals, including 4 golds, 4 silver and 5 bronze, across categories for their outstanding works
Lulu Group shines with 10 metals at e4m IMA South 2024
The brand won 5 golds, 2 silver and 3 bronze metals across categories for its outstanding work and creativity
e4m IMA South 2024: Diageo India, Maitri Advertising Works walk away with top awards
Among other winners were Lulu Group, Tata Consumers Products, Amazon Prime Video, Wipro, PHD Mumbai, Flipkart Ads, Media Monk and Plain Speak
Hyundai bats for creating a world accessible to people with disabilities with ‘Samarth’
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
Penguin forms advisory committee
The advisory committee will focus on several key areas, including the strategic expansion of market development, leveraging artificial intelligence and advanced technologies
Native Advertising: The ultimate engagement hack for brands
e4m Blog: In this article, we explore the role of native advertising in digital age, its benefits and impact on modern marketing strategies and more
ED cracks down on Religare officials, conducts searches in multiple locations
The investigation is centred around allegations of fund misappropriation from Religare Finvest, a non-banking financial company under the Religare Group umbrella
Aditya Birla Group tells a tale of love set in gold for Indriya's 'Kaarigari Stories'
The film spotlights the brand's latest collection which celebrates Indian craftsmanship
Extend feedback timeline from 2 weeks to 2 months: IOAA to BMC
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
EaseMyTrip ropes in Jacqueline Fernandez as brand ambassador
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns
e4m IDMA 2024: Mahindra Automotive wins gold metal for its impressive campaign for Thar
The brand won the gold metal in the ‘Best Data-Driven Marketing Strategy’ sub-category
Enrission India Capital appoints Harsh Deodhar as Principal
Harsh Deodhar will spearhead Indian operations
Ecom Express unveils new logo symbolic of 'commitment to core values'
'This transformation also strengthens our commitment to our employees and delivery partners,' said Ajay Chitkara, CEO and MD of Ecom Express
Atul Ahluwalia: The icon behind PR’s most celebrated campaigns
In today’s Luminaries series, Atul Ahluwalia ‘The PR Award Icon’ shares his secret of crafting successful campaigns
Viral Oza to step down as CMO of Mahindra Lifespace Developers Ltd
Viral Oza's term with the company ends on 30th September 2024, e4m has learnt
News channel Live Times makes its debut
The channel was launched by Uttar Pradesh CM Yogi Adityanath
'We respect local laws': Meta clarifies stance on alcohol and gambling ads in India
The referenced communication lacked that precision that is reflected in our formal policies and documents,' said Meta in a statement
Taide Guajardo named new ISBA Vice President
Prior to this, Taide spent over three decades in marketing at Procter and Gamble
Weber Shandwick names Marianna Ruiz as CCO - Creative Growth for North America
Prior to this, Marianna Ruiz was with Edelman as EVP, Executive Creative Director.
MY FM launches tree plantation campaign
The campaign was officially inaugurated on August 13th by the Chief Minister of Chhattisgarh, Vishnu Deo Sai
Deepak Srivastava named Head of Digital Marketing at Star Bazaar
Prior to this, Deepak Srivastava was Digital Marketing Manager at StarQuik
RR Kabel gets Akshay Kumar to talk about safety with wires
The campaign also warns consumers against the dangers of toxic smoke
Mastercard names Winnie Wong as Country Manager for Thailand & Myanmar
Based in Bangkok, Winnie will oversee all Mastercard activities in the two markets
Orry debuts with Karan Johar in Crocs' quirky campaign
The campaign features the duo of Karan Johar and Orry in a series of witty and engaging videos
Sandipan Ghatak joins Jubilant Bhartia Group as VP-Corp Marketing & Communications
Sandipan Ghatak has worked with large organizations like Johnson & Johnson, PepsiCo and Bharti Airtel
11th Puthiya Thalaimurai Tamilan Awards 2024 to be aired on August 24
The Tamilan Awards is an annual celebration that honours personalities across six key fields: Arts, Literature, Business, Science & Technology, Sports, and Social Work
Ev2 Ventures & Caret Capital lead $1 mn seed round in Rosh.Ai
Rosh.Ai is an autonomous solutions (ADAS) company
Jeet Vijay steps down as CEO of MeitY Startup Hub
Jeet Vijay was associated with the India AI Mission at MeitY
Samsung TV Plus launches two FAST channels - Aaj Tak HD & The Lallantop
This is TV Today Network's first venture into the FAST sector in India
Bhumika Nirmal joins Gameskraft as VP – Marketing
Prior to this, Bhumika Nirmal was with Purplle as Senior Director – Growth and Marketing
Nestle CEO Mark Schneider steps down, Laurent Freixe to take over as CEO, S.A.
Schneider was with Nestle for over 8 years during which he led the company through significant transformations
Kumaresh Pattabiraman named Country Manager, Product Head at LinkedIn India
Kumaresh Pattabiraman has been with LinkedIn for the last 11 years
Coca-Cola names Greishma Singh as Vice-President, Marketing
Greishma Singh has been associated with Coca-Cola for 16 years
Aparna Sanyal appointed Managing Trustee of IAWRT
Aparna Sanyal will be leading expansion of network and programming for the 20th edition of the Asian Women's Film Festival
‘Personalisation means better customer retention; if I retain them, I serve them better’
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
‘Govt working on creating world-class university to enhance capabilities of creators’
I&B Minister Ashwini Vaishnaw said this on Thursday while launching 25 challenges as part of the ‘Create in India Challenge - Season 1’ for World Audio Visual & Entertainment Summit
News channels gain ground in ad vol, narrow gap with GECs
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
McCann Worldgroup names Ankit Vohra as National Planning Director
Vohra joined McCann Worldgroup for a second stint in September 2022
SPNI channels back on Tata Play
Tata Play removed Sony TV's linear channels from its bouquets on August 1, saying they were restructuring their channel bouquets by removing less-watched channels
IRS to kick off soon, after a gap of five years
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
BMC OOH policy risks clutter, impacts aesthetics & may fall short on safety: Media owners
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative