Emami signs Akshay Kumar as face of BoroPlus cream
The association is expected to spark a new chemistry to propel the brand forward, the company said
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BoroPlus gets Ayushmann Khurrana as brand ambassador for soaps & hand washes
BoroPlus launched soaps & hand washes under its hygiene portfolio last year
BoroPlus ropes in Juhi Chawla for its hygiene range
A TVC featuring Juhi will be on air across channels and platforms mid-September onwards
Emami introduces 100% organic aloe vera gel by BoroPlus
A growing preference among consumers for skincare that is natural and effective led the company to launch the product