Date-wise News

The brand initiative is meant to facilitate service without direct contact

e4m Desk Jun 10, 2020 10:00 PM

Watch as panelists Sonia Huria, Sameer Bajaj, Rajiv Chhibber and Tuhina Pandey talk on communicators enabling new narrative in a re-imaged world

e4m Desk Jun 10, 2020 8:32 PM

Launched curated episode on World Environment Day

e4m Desk Jun 10, 2020 7:14 PM

Launched curated episode on World Environment Day

e4m Desk Jun 10, 2020 7:10 PM

The move will help Indian enterprises digitise and adopt Cloud

e4m Desk Jun 10, 2020 6:57 PM

The report highlights social, technological and political factors that will impact brand safety in future

e4m Desk Jun 10, 2020 6:33 PM

New device offers speed, intuitive design and trusted performance ideal for flexible working and e-learning, claims Lenovo

e4m Desk Jun 10, 2020 6:27 PM

The partnership will see Red Bull and Loco working together to create and broadcast esports content across various game categories

e4m Desk Jun 10, 2020 5:48 PM

Sony PIX will also celebrate Father’s Day on 19th June with movies like Journey 2, Jurassic Park, Despicable Me 2

e4m Desk Jun 10, 2020 5:19 PM

The show also crossed 165 million Cumulative Reach worldwide across social platforms

e4m Desk Jun 10, 2020 5:16 PM

The agency will handle the digital duties of three of their leading products -- Pedigree, Whiskas and IAMS

e4m Desk Jun 10, 2020 5:05 PM

The three-day conference aims to help IT professions 'learn, network, grow', leveraging modern cloud technologies

e4m Desk Jun 10, 2020 4:49 PM

During the lockdown, the catch-up shows helped in increasing demand of new episodes of all prominent shows such as Paaru, Gattimela, Jothe Jotheyali and Kamali

e4m Desk Jun 10, 2020 4:44 PM

Previously, Goyal was the Executive Director at Mogae for over two years

e4m Desk Jun 10, 2020 4:25 PM

A growing preference among consumers for skincare that is natural and effective led the company to launch the product

e4m Desk Jun 10, 2020 4:05 PM

The agency will be responsible for covering consumer and corporate PR along with influencer engagement.

e4m Desk Jun 10, 2020 3:56 PM

As part of the campaign, the brand has released a series of videos, posts & gifs across its digital channels to raise awareness about immune-boosting nutrients

e4m Desk Jun 10, 2020 3:42 PM

The agency has created an in-depth yet easy-to-fill format that helps brands get to the heart of their marketing problem and address it quickly

e4m Desk Jun 10, 2020 3:28 PM

The fourth instalment of Pixar's animated comedy will be telecast on the channel on 14 June 2020

e4m Desk Jun 10, 2020 3:27 PM

The multifunctional backdrops inspire varied facets of the day and can be used for conference calls with colleagues, hanging out with friends, game nights with family, coffee dates, etc.

e4m Desk Jun 10, 2020 3:01 PM

The mandate was awarded after a multi-agency pitch

e4m Desk Jun 10, 2020 2:45 PM

Guest Column: Vikram Kharvi, Vice President, Adfactors PR, writes that tools like public relations, earned digital reputation are an investment in the future of businesses

Vikram Kharvi Jun 10, 2020 2:07 PM

Dhruva, Cleartrip's Vice President, speaks to exchange4media on the consumer trends and the 'new normal' in the industry

Sanstuti Nath Jun 10, 2020 2:02 PM

Gambhir has resigned for personal reasons and will step down as Managing Director and CEO on June 30

e4m Desk Jun 10, 2020 10:56 AM

Guest Column: Mitali Kamath, Senior Strategist at Sideways, writes that we need to unlearn our primal tendency of 'togetherness' to win our fight against COVID-19

Mitali Kamath Jun 10, 2020 9:17 AM

The audio ad credits are being offered to new advertisers in June as part of a 7-day campaign

e4m Desk Jun 10, 2020 9:14 AM

The first debate of the series will be held on June 20. The live streaming will be done on Zoom, YouTube and facebook

e4m Desk Jun 10, 2020 9:08 AM

Experts are upbeat about June and July in terms of AdEx as more brands are poised to resume advertising post Unlock 0.1

Naziya Alvi Rahman & Sonam Saini Jun 10, 2020 8:54 AM

The weekly webinar series will bring together experts from the creative industry to discuss what’s winning hearts and what isn’t in the advertising industry

e4m Desk Jun 10, 2020 8:53 AM

In a freewheeling chat with e4m, adman and director Ram Madhvani speaks about his new production house and his fondest memories shooting ads in the pre-COVID times

Misbaah Mansuri Jun 10, 2020 8:44 AM

Swati Bhattacharya, Chief Creative Officer, FCB Ulka, tells us how the lockdown has allowed her to refine her creativity and get used to interaction via technology

Srabana Lahiri Jun 10, 2020 8:40 AM

According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio

Sonam Saini Jun 10, 2020 8:40 AM

The General Manager, Puma India & Southeast Asia, was speaking at the latest edition of exchange4media’s webinar series, India Brand Conclave Dakshin Virtual Series

e4m Desk Jun 10, 2020 8:37 AM

Macrow, who has been with McDonald’s since 2007, will be responsible for developing the global menu strategy, marketing functions & training programmes

e4m Desk Jun 10, 2020 8:24 AM

In his new role, Leon will continue reporting to CEO Rajesh Ghatge

e4m Desk Jun 10, 2020 8:18 AM

India is among the first three countries to test the new feature, which will be available on Twitter for iOS and Android in the coming days in updated app versions

e4m Desk Jun 10, 2020 7:29 AM

The campaign features actors and influencers like Mandira Bedi, Aparshakti Khurana and Vir Das

e4m Desk Jun 10, 2020 2:00 AM

The digital content company has created a video as an ode to the resilience of independent agencies

e4m Desk Jun 10, 2020 12:00 AM