As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns

Aryendra Khan Jan 8, 2026 12:38 PM

From legacy mascots to celebrities to entirely new characters, advertisers and endorsements are going fully virtual

Shantanu David Sep 5, 2022 8:56 AM

Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy

Misbaah Mansuri Apr 12, 2021 8:51 AM