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The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
Krish Ramineni, Fireflies.ai co-founder and CEO, spoke to e4m on creating a tool for marketers, expanding its capabilities and earning global adoption
Shantanu David Sep 4, 2024 8:49 AM
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Shantanu David Sep 2, 2024 9:28 AM
Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences
Shantanu David Aug 30, 2024 9:16 AM
DoubleVerify’s Media Quality Report for APAC Marketers offers solutions to improve advertising ROI
Shantanu David Aug 29, 2024 9:08 AM
Industry observers say Meta’s new ad policy marks a significant step forward for the online gaming industry, particularly for MSMEs
Shantanu David Aug 28, 2024 8:57 AM
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Shantanu David Aug 27, 2024 9:16 AM
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Shantanu David Aug 26, 2024 9:21 AM
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
Shantanu David Aug 20, 2024 8:53 AM
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
Shantanu David Aug 13, 2024 9:05 AM
Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation, while blending offline to online to offline
Shantanu David Aug 8, 2024 9:03 AM
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
Shantanu David Aug 7, 2024 8:55 AM
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Shantanu David Aug 5, 2024 9:37 AM
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Shantanu David Aug 2, 2024 9:27 AM
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Shantanu David Jul 31, 2024 9:10 AM
While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and marketing spends in its first weekend
Shantanu David Jul 30, 2024 8:39 AM
Experts say a significant portion of the internet has already transitioned to a cookie-less environment, encompassing platforms like CTV, mobile apps and DOOH
Shantanu David Jul 29, 2024 9:19 AM
The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and commercial viability of esports content
Shantanu David Jul 26, 2024 9:18 AM
Llama 3.1, the latest version of Meta’s open source model family, is said to be able to compete with Open AI’s ChatGPT-4o and Google’s Gemma 2
Shantanu David Jul 25, 2024 9:06 AM
Gautam Rajesh Shelley, CEO of AiSensy, says that the company has onboarded over 20,000 businesses as he delves into the topic of WhatsApp as a marketing and engagement platform
Shantanu David Jul 24, 2024 2:36 PM
Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise
Shantanu David Jul 24, 2024 8:36 AM
Google has announced that it will be slashing its API fees for Indian clients by up to 70% starting from August 1
Shantanu David Jul 19, 2024 8:53 AM
Experts say loss of eyeballs through ad-free tiers is an area that can be a major concern in future, and at that time, premium tier prices will be considerably higher to make up for the loss of ad rev
Shantanu David Jul 19, 2024 8:46 AM
Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for testing for tech companies
Shantanu David Jul 17, 2024 8:58 AM
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Shantanu David Jul 16, 2024 9:33 AM
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of display options for different timespans
Shantanu David Jul 15, 2024 8:42 AM
Akshat Rathee, Co-Founder and Managing Director of Nodwin Gaming, spoke to e4m on relevance of the Global South, the focus on brand building and integration of multiple touchpoints
Shantanu David Jul 12, 2024 9:21 AM
DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more
Shantanu David Jul 11, 2024 8:55 AM
Ola moving away from Google Maps could save the company Rs 100 crore annually and also chart a new course in monetisation, say experts
Shantanu David Jul 9, 2024 8:52 AM
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
Shantanu David Jul 5, 2024 9:06 AM
Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might be time for new ad layouts
Shantanu David Jul 5, 2024 8:51 AM
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Shantanu David Jul 4, 2024 8:57 AM
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Shantanu David Jul 3, 2024 9:10 AM
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say experts
Shantanu David Jun 26, 2024 9:22 AM
NFT enthusiasts and observers say these token can offer unique value by providing verifiable ownership and rarity, and is a power tool for brands
Shantanu David Jun 14, 2024 8:57 AM
In this edition of TechTalk, we ask experts whether websites are losing their allure for brands even as online traffic moves towards social, retail media and apps
Shantanu David Jun 4, 2024 8:38 AM
With badges and blue ticks available for purchase, the LinkedIn Top Voice invite may be just another hollow token of honour, say industry seniors
Shantanu David Jun 4, 2024 8:36 AM
Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the adtech space: retail media, dOOH and CTV
Shantanu David May 30, 2024 8:44 AM
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
Shantanu David May 28, 2024 8:10 AM
In a conversation with e4m, Ajay Kakar shared that they received 3,506 entries from 273 companies for Abby Awards this year
Shantanu David May 24, 2024 9:02 AM
Last week, Google announced a slew of customisable tools for advertisers. Some features like Virtual Try-On are intended to aid shoppers in their purchase journey, said Google's Jeff Harrell to e4m
Shantanu David May 22, 2024 8:54 AM
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods and experiences
Shantanu David May 21, 2024 9:27 AM
With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels on TV, share industry watchers
Shantanu David May 21, 2024 8:52 AM
Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational losses against the algorithm
Shantanu David May 20, 2024 8:54 AM
The Google head announced new AI-powered models and capabilities embedded across Google products like Search, Photos and YouTube
Shantanu David May 15, 2024 8:59 AM
Ishan John Chatterjee, Director, YouTube discussed the significance of India as a market for the streaming giant and the prospects of launching YouTube TV in the country among other things
Shantanu David May 15, 2024 8:23 AM
A balance between revenue generation and user experience will likely drive the continued coexistence of new ad-supported streaming models like FAST and Always On, say experts
Shantanu David May 14, 2024 9:21 AM
The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards first-party data and consumer privacy protocols
Shantanu David May 8, 2024 8:14 AM
As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get a more holistic view of campaigns
Shantanu David May 3, 2024 9:15 AM
Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and bundling products & services
Shantanu David May 3, 2024 8:37 AM
Dhaval Gupta, MD, CyberMedia, will talk to Manavdeep Singh, Founder PubLive, about how AI-powered tech is enabling publishers, at IMC on May 3
Shantanu David May 2, 2024 9:00 AM
Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts, say industry players
Shantanu David May 2, 2024 8:59 AM
Riyad Mathew, Chief Associate Editor and Director, The Week and Malayala Manorama, will be moderating a session at the Indian Magazine Congress 2024 on ‘making magazines relevant’
Shantanu David Apr 30, 2024 8:50 AM
Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty
Shantanu David Apr 30, 2024 8:36 AM
Manoj Sharma, Chief Executive Officer, India Today, talks about magazines as the most conducive and credible platform for brand content ahead of the Indian Magazine Congress 2024
Shantanu David Apr 29, 2024 8:58 AM
Girish Mallya, COO - Next Gen Publishing, Editor and Publisher - T3 India, will be moderating a panel 'Content creators - competitors or collaborators?' at the Indian Magazine Congress 2024
Shantanu David Apr 27, 2024 8:17 AM
Anant Nath, President of AIM and Executive Publisher of Delhi Press, spoke to e4m on the upcoming edition of the Indian Magazine Congress, the issue of monetisation and much more
Shantanu David Apr 26, 2024 8:20 AM
Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other in the future
Shantanu David Apr 24, 2024 8:24 AM
While digital is still evolving, increasing competition, uncertain regulation and oversight, along with more than a sprinkling of bad actors and outlaws make it a hard nut to crack
Shantanu David Apr 23, 2024 8:45 AM
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
Shantanu David Apr 22, 2024 8:35 AM
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
Shantanu David Apr 19, 2024 8:25 AM
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
Shantanu David Apr 18, 2024 8:40 AM
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get to enjoy digital world without feeling like they are being watched
Shantanu David Apr 16, 2024 9:12 AM
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data
Shantanu David Apr 11, 2024 8:44 AM
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts
Shantanu David Apr 9, 2024 8:37 AM
With the upcoming elections in India and in other countries, X's decision to fill the crucial role is also driven by the company's broader need to restore advertiser trust, say experts
Shantanu David Apr 9, 2024 8:30 AM
A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns
Shantanu David Apr 4, 2024 8:56 AM
While some digital marketing experts shared Google's SGE could lead to a drop in traffic & publisher ad revenue, others said the impact would depend on the adoption rate of the new search engine
Shantanu David Apr 3, 2024 8:39 AM
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Shantanu David Mar 28, 2024 8:36 AM
Given the large number of elections taking place across the globe, Google said that poll ads will be under scrutiny with an increased focus on election advertisers
Shantanu David Mar 27, 2024 6:35 PM
CTV provides advertisers an opportunity for precise targeting amongst affluent consumers with fewer spillovers, say experts
Shantanu David Mar 26, 2024 8:45 AM
At exchange4media Pitch CMO Summit, Rasika Prashant, Co-founder & Chief Marketing Officer, Tata Soulfull, talks about the brand’s journey
Shantanu David Mar 22, 2024 9:05 AM
Experts say the key of smart wearable advertising lies in striking a balance by delivering relevant and useful information without breaching the privacy of the consumer
Shantanu David Mar 21, 2024 9:11 AM
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about JioCinema’s preparations for IPL 2024 and offerings for advertisers
Shantanu David Mar 21, 2024 9:03 AM
Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with viewers on a deeper level
Shantanu David Mar 19, 2024 8:38 AM
Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction. Nevertheless, experts agree that the digital ad industry is resilient
Shantanu David Mar 15, 2024 8:51 AM
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Shantanu David Mar 15, 2024 8:47 AM
The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
Shantanu David Mar 12, 2024 8:57 AM
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
Shantanu David Mar 7, 2024 8:51 AM
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
Shantanu David Mar 4, 2024 8:56 AM
Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely to augment human capabilities than replace them entirely
Shantanu David Feb 26, 2024 8:43 AM
Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more
Shantanu David Feb 23, 2024 8:53 AM
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Shantanu David Feb 23, 2024 8:50 AM
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
Shantanu David Feb 19, 2024 9:05 AM
In a letter to the Centre, the Editors Guild has said several provisions of the Data Protection Act could pose a challenge to investigative journalism and the safety of journalists
Shantanu David Feb 19, 2024 8:55 AM
Gaurav Pande, Executive Vice President and Business Head of Popeyes, shares the brand’s marketing strategy to hit the ground running
Shantanu David Feb 16, 2024 12:46 PM
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences
Shantanu David Feb 14, 2024 8:49 AM
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts
Shantanu David Feb 13, 2024 8:20 AM
Industry experts are unanimous that YouTube is well-placed to grow at a rapid pace, revolutionise advertiser relationships and user experience, and present new opportunities to engage audiences
Shantanu David Feb 12, 2024 10:58 AM
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
Shantanu David Feb 8, 2024 8:38 AM
Doughnut can be a game-changer in the data privacy space, but its implementation needs thoughtful consideration and user education, say experts
Shantanu David Feb 7, 2024 9:07 AM
Gozoop Chairman and Co-founder Rohan Bhansali and CEO Prashant Deorah discuss how GZPure brings together capabilities in a digital world populated by both first-time users as well as digital natives
Shantanu David Jan 31, 2024 8:26 AM
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their audience, say experts
Shantanu David Jan 30, 2024 8:39 AM
A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in India have been key forces in the Brand Bharat growth story, say experts
Shantanu David Jan 29, 2024 8:51 AM
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage
Shantanu David Jan 25, 2024 8:42 AM
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty
Shantanu David Jan 24, 2024 8:45 AM
An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts
Shantanu David Jan 22, 2024 8:46 AM
This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of non-endemic brands and the rise of eSports as an official sport, say experts
Shantanu David Jan 17, 2024 8:51 AM
X's recent controversies and policy changes have led to LinkedIn emerging as a relevant alternative to advertisers, thus the increase in year-on-year ad revenue, shared industry observers
Shantanu David Jan 16, 2024 8:45 AM
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong challenge to the Big Five, say experts
Shantanu David Jan 15, 2024 8:48 AM
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
Shantanu David Jan 8, 2024 8:36 AM
In 2024, one can expect independent agencies to sharpen their edges with smoother efficiency, bolder innovations and engaging brand messaging
Shantanu David Jan 4, 2024 8:15 AM
Shaily Mehrotra, CEO and Founder of Fixderma, tells e4m about the brand's long journey going global and cracking tough markets in a world dominated by Korean skincare products
Shantanu David Jan 4, 2024 8:13 AM
Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share industry players
Shantanu David Jan 3, 2024 8:21 AM
This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen interest in gamers and games alike
Shantanu David Dec 29, 2023 8:21 AM
Advertising and marketing industry veterans discussed the scope of using emotions to craft unique experiences for consumers at the e4m RedCarpet Experiential Marketing Summit
Shantanu David Dec 27, 2023 2:59 PM
ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas it needs to work on, share industry observers
Shantanu David Dec 27, 2023 8:31 AM
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
Shantanu David Dec 26, 2023 8:35 AM
The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts
Shantanu David Dec 18, 2023 8:48 AM
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of the commercials
Shantanu David Dec 15, 2023 8:36 AM
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
Shantanu David Dec 13, 2023 8:49 AM
The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why India is a huge part of its future plans
Shantanu David Dec 13, 2023 8:42 AM
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
Shantanu David Dec 11, 2023 8:20 AM
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets the ability to make a purchase
Shantanu David Dec 7, 2023 8:38 AM
Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by speaking to their account representative
Shantanu David Dec 4, 2023 8:39 AM
Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your tunes, say experts
Shantanu David Nov 29, 2023 8:14 AM
YouTube has substantially given marketers a platform to create captivating content and a dynamic playground for brands, opine industry experts
Shantanu David Nov 24, 2023 8:51 AM
IVT, or Invalid Traffic, can result in wasted advertising spend and decreased campaign efficacy, which is a major drawback for advertisers, publishers, and ad networks
Shantanu David Nov 15, 2023 9:18 AM
While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could yield profits
Shantanu David Nov 14, 2023 8:22 AM
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
Shantanu David Nov 10, 2023 8:39 AM
C Sukumaran, Senior Director, Product & Communication, Canon India, on tells us how the nearly 100-year-old-camera brand stays relevant and connects with customers
Shantanu David Nov 2, 2023 8:57 AM
Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing the likelihood of conversion
Shantanu David Nov 1, 2023 9:13 AM
Experts point out that brands, advertisers, and search engine experts will need to grasp the new functionalities introduced by Google SGE and adapt their strategies accordingly
Shantanu David Oct 30, 2023 9:02 AM
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’, they’ve turned to games to engage customers
Shantanu David Oct 27, 2023 8:34 AM
Malhotra, who recently joined APL Apollo Tubes as Chief Brand Officer and Group Head Marketing, talks about the brand's marketing strategy and more
Shantanu David Oct 26, 2023 9:00 AM
With the expansion of Internet in India, people’s browsing habits are also changing over time and this has resulted in stiff competition among emerging social media players and technology giants
Shantanu David Oct 25, 2023 9:07 AM
While smaller brands may try and use gimmicks to be seen and heard in a marketing cacophony, larger brands often can fall into the same trap, to unintended results, say experts
Shantanu David Oct 23, 2023 9:00 AM
The feature will be launched in the coming months in 11 Indian languages, Google said on Thursday
Shantanu David Oct 19, 2023 12:16 PM
At the 9th edition of Google for India 2023, the tech major said 350 million Indians are using Google Pay with Rs 167 lakh crore being processed on UPI in the last 12 months
Shantanu David Oct 19, 2023 12:07 PM
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce
Shantanu David Oct 18, 2023 8:37 AM
One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts
Shantanu David Oct 17, 2023 8:25 AM
The tournament has showcased India's diversity across gaming titles, creating multiple avenues for brands to invest in and connect with different demographics of PC and console gaming, say experts
Shantanu David Oct 12, 2023 3:05 PM
Industry observers say that since Bard is about conversations, it is essential for brands to blend messages into these dialogues
Shantanu David Oct 6, 2023 8:22 AM
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in transforming the way ads are being bought
Shantanu David Oct 3, 2023 8:42 AM
Unified systems and platforms can bring together various tools and data sources to reduce complexity and prepare for the future, say industry players
Shantanu David Oct 2, 2023 8:06 AM
MDPs bring together data from owned, earned and paid channels, allowing brands to forge a unified & comprehensive view of their marketing landscape
Shantanu David Sep 26, 2023 8:45 AM
Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content to individual preferences, at a previously unimaginable scale
Shantanu David Sep 21, 2023 8:42 AM
Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts
Shantanu David Sep 19, 2023 8:27 AM
Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board
Shantanu David Sep 18, 2023 8:57 AM
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
Shantanu David Sep 18, 2023 8:40 AM
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Shantanu David Sep 14, 2023 8:31 AM
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
Shantanu David Sep 11, 2023 8:55 AM
The comeback of two banned games – Free Fire and BGMI – can be a shot in the arm for the country's gaming ecosystem in light of the recent 28% GST levy
Shantanu David Sep 8, 2023 9:03 AM
Google has announced that it will be extending a grace period for a year-long pilot project set to conclude by the end of September; the new deadline is January 2024
Shantanu David Sep 7, 2023 8:36 AM
In this second part of our piece on contextual advertising, experts explain how AI is helping marketers in precise targeting while respecting user privacy in a cookieless world
Shantanu David Sep 7, 2023 8:33 AM
With context gaining more importance in light of India's Digital Personal Data Protection Act, contextual advertising stands to gain even more prominence, according to experts
Shantanu David Sep 6, 2023 8:48 AM
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts
Shantanu David Sep 1, 2023 9:00 AM
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements
Shantanu David Aug 31, 2023 8:38 AM
