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India's Ad Calendar Faces Major Shift with Potential IPL Rescheduling

India's Ad Calendar Faces Major Shift with Potential IPL Rescheduling?blur=25

Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

e4m Staff Jun 18, 2026 12:25 PM

Potential IPL Shift to September-October Could Transform Ad Landscape

Potential IPL Shift to September-October Could Transform Ad Landscape?blur=25

Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

e4m Staff Jun 2, 2026 3:31 PM

Mi India & Atul Kasbekar pay tribute to the true heroes of 2020

2021?blur=25

The two have teamed up for a calendar shot on Mi 10i, featuring the COVID warriors of India

exchange4media Staff Jan 9, 2021 4:05 PM

The best companies survived Covid on the back of brand advocates: John Hall

john hall?blur=25

On Day 1 of e4m Content Jam, Hall, Co-Founder & President, Calendar.com, decoded the mantra to follow in order to tug at the heartstrings of consumers in the new Covid-led world

exchange4media Staff Nov 26, 2020 9:05 AM