cervical-cancer

How far is too far in Shockvertising?

Poonam Pandey fake death news cervical cancer?blur=25

Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in ethical marketing

Tanzila Shaikh Feb 6, 2024 9:20 AM

Poonam Pandey’s death hoax: Good cause with a bad taste?  

Poonam Pandey Cervical HPV vaccine?blur=25

Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued an apology

Tanzila Shaikh Feb 5, 2024 9:12 AM