Is Keigan Pinto moving out of FCB India?
Sources have told e4m that Keigan Pinto will be moving out of the agency by May-end
Date-wise News
PayTm spent Rs 1,000 Cr on advertising in FY23; losses at Rs 1,775 Cr
Auditors have flagged the RBI concerns over KYC issues in their assessment, reflects the financial report
5 tasks awaiting MIB Secy Sanjay Jaju
Even though Jaju's experience across industries speak for him, not all seems a cakewalk as a host of unfinished tasks lie ahead
BW Businessworld's issue explores surge in SMEs hitting stock market with public offers
The latest issue explores the resilience of Indian capital markets, underscoring the trend of SMEs going public, India's global positioning at Davos, and top supply chain leaders
Swati Bhattacharya steps down as FCB India CCO
Swati Bhattacharya has over 25 years of experience in advertising
Shamsher Singh quits India Daily Live
Shamsher Singh was the Editor-in-Chief of India Daily Live
Cricket on television delivers last-mile objectives for advertisers: Industry experts
With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians & industry experts share insights on how to ace the broadcast ecosystem
Companies need to keep reinventing brand purpose
At India Brand Conclave 2024, experts talked about the collaboration between technology and purpose to create brand innovations
Lodha Ventures appoints Mahesh Shah as President of Corporate Communications
Mahesh Shah is a PR and Corp Comm luminary who holds 37 years of working experience with HDFC Ltd
BW Facility Management 40 Under 40 Awards on February 6
The event will be held at The Imperial, New Delhi
Nitin Gadkari to address BW Auto World 40 Under 40 Summit & Awards 2024
The Summit discusses what is turbocharging growth in the sector, followed by Awards honouring young leaders who are driving change. The event is scheduled for February 7, 2024
boAt partners with Namma Bengaluru Foundation to teach computer to govt school kids
The move is part of boAt’s Corporate Social Responsibility
Dinamalar makes Pongal sweeter for its readers
The initiative was conceptualised Havas
PCI tells print media to verify credibility while posting job ads
Credentials of the organisation or person should be verified to establish their bona fides before booking job ads for private companies or under Government or Semi-Government schemes or programmes
Byju’s Messi deal put on hold: Report
The edtech company announced its plan to onboard Lionel Messi to represent its 'educational for all' campaign in November 2022
Valueleaf Group names Vijesh Vijayan as Group VP-marketing
Vijesh Vijayan has a 16-year career experience
boAt's new ad with Ranveer Singh visualises the feeling of 'eargasm'
The ad conceptualised by Talented samples the 90s hit Hai Raama (reimagined as Hai Yaara) from the film Rangeela
The Federal launches Karnataka edition
The Karnataka offering follows the recent launch of The Federal’s Telangana edition
Unrivalled reach, brand impact and trusted measurement make HD top advertiser pick for IPL
The record-breaking growth of premium audiences on HD during cricket events drew a massive assembly of advertisers in 2023
Diana Penty collabs with The Body Shop for the British Rose collection
The actor features in the latest communication campaign of The Body Shop
Dentsu Creative India expands mandate for 3 TTK Healthcare brands
The agency will now manage the social media and media duties for three of its brands - Skore, Eva and MsChie
Amazon Inc. ad revenue surges 24% in 2023
The company witnessed close to one billion customer visits to Amazon.in during its month-long Great Indian Festival sales event
Dilip Venkatraman gets new role at Tech Mahindra as SVP & Business Head (M&E)
Dilip Venkatraman's previous role at Tech Mahindra was that of Global Head (Media and Entertainment). He will now be based out of New York
QX Lab AI launches world’s first hybrid generative AI platform Ask QX
Ask QX is available in 100+ languages, out of which 12 are Indian
Brands should endear themselves to prospects before selling to them with ads: Harit Nagpal
Harit Nagpal, CEO & MD, Tata Play delivered the annual Nitin Puri Memorial Lecture at the Faculty of Management Studies on ‘Disruption, an obstacle or an opportunity?’
'Disappointed,' says Sony at SIAC refusing to restrain Zee from moving NCLT
The media company also said that it will vigorously fight for its right to terminate the merger agreement and seek a termination fee among other remedies at the SIAC
'Making friends with AI is the best way forward for marketers'
Industry leaders from Tata Power, Lenovo, dentsu Gaming and Tatvic discuss the challenges and opportunities that lie ahead in AI adoption in India
Poonam Pandey’s death hoax: Good cause with a bad taste?
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued an apology
Consumer's decision journey is like a feedback loop: Soumya Mohanty
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024
Navigating the new wave of consumer-centric marketing trends in 2024
Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co tracks the trends that resonate deeply with the essence of the sleep solutions brand
Sanjay Jaju, the new I&B Secretary: Bureaucrat who has been around several blocks
Sanjay Jaju has helmed various public service roles across departments and earned several laurels
Should marketers be worried about Meta's updated targeting policy?
By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal on advertisers
Ad Spends: FMCG firms set to turn the tide
A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said