consumer-appliances

Storytelling to boost sales in the competitive market of FMCG, consumer appliances

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Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders

Deba Ghoshal Jun 5, 2023 9:23 AM

Hindware consumer appliances business rebrands to Hindware Smart Appliances

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The aim is to continue to lead the industry with innovative, smart, and connected appliances

exchange4media Staff Jul 20, 2022 12:52 PM