Barkha Dutt says “We are finally back” after YouTube restores Mojo Story
This comes after the Mojo Story videos were deleted by hackers earlier
Date-wise News
Malini Parthasarathy resigns from The Hindu’s board
In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group
Seagram’s Royal Stag launches campaign featuring Ranveer Singh
The campaign embodies the spirit & attitude of today’s generation
Wavemaker India retains media mandate for Pernod Ricard India
Wavemaker’s Delhi office will continue to service the media mandate
Motorola powers IWMBuzz Digital Awards, India’s popular OTT & Web Entertainment Awards
The event is scheduled for 18 June at Westin, Goregaon, Mumbai
Publicis Worldwide India appoints Sumant Bhattacharya as EVP, Strategy
Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency
CM Eknath Shinde to unveil bust of Pradeep Guha on the media legend's birth anniversary
The sculpture will be soon installed at Pradeep Guha Chowk on DN Road, Mumbai
HSBC India’s new campaign features Virat Kohli
The ‘My Account Starts Today’ has been created by Contract Advertising
Nostalgia takes centre stage in McDonald's (N&E) campaign
The TVC has been conceptualized by DDB Mudra
Orange Health Labs appoints Ayushmann Khurrana as brand ambassador
Through the partnership, Orange Health Labs aims to drive engagement and awareness
Experts come together to talk about future of business in India at TiEcon Mumbai
The conference this year had the slogan 'Unboxing India 3.0 - Anti Fragile | Conscious | Innovating'
Grey Group India gets Ankit Mathur as its Group Creative Director
His last stint was with Dentsu Webchutney as Creative Director
Zee Marathi’s sensational comeback: 'Khupte Tithe Gupte' returns
The show is all set to mark its return with a game-changing element 'a special chair'
Sneha Kanukolanu named Head of Marketing at Aditya Birla Fashion and Retail
Sneha was Brand Manager with Fossil Group till January
McDonald’s celebrates the feel-good moments of ordinary life
The TVCs have been conceptualised by DDB Mudra
Nursery rhymes take a grim turn in Tata Tea's ad for World Environment Day
The #JaagoRe campaign juxtaposes innocent rhymes with grim realities of climate change to remind adults of the future they are leaving behind for kids
Smriti Mandhana roped in as the face of Wrangler®
Mandhana will feature prominently in the brand's marketing campaigns and initiatives across various platforms
Havmor appoints Rishabh Verma as VP-Marketing
Verma was previously with Biryani By Kilo
3 senior media buying heads move out of Zenith - The ROI Agency
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
Top brands, agencies & marketing leaders converge at India International Brand Summit 2023
The summit engaged over 350 attendees
Pressman Advertising shareholders approve merger with Signpost India
As per the merger pact, shareholders of Pressman will get one share of Signpost in exchange for each share of Pressman
Rediffusion and University of Lucknow launch ‘The Bharat Lab’
‘The Bharat Lab’ is a consumer insights think tank aimed at delivering cultural and consumer insights about the people of Bharat
11 TVF shows on IMDb’s top 50 list
The IMDb list includes most popular Indian web series of all time
Hackers delete Barkha Dutt’s YouTube channel Mojo Story
Four years of blood, toil, sweat, tears, 11000 videos, COVID work of 3 years, ALL GONE, tweeted Dutt
ABP’s news anchor Jiya Sharma quits
Prior to ABP News she was associated with Zee News
Storytelling to boost sales in the competitive market of FMCG, consumer appliances
Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders
AI without any human element is not the right way to go: Priyanka Gill, Good Glamm Group
At the Goafest conference 2023, e4m spoke to the founder of Good Glam Group on topics concerning the brand’s marketing and advertising strategies, inside stories and much more
The powerhouse of the Indian economy: MSMEs leading the way
BW SME World presents its 5th Edition of Emerging Business Summit & Awards to celebrate and recognise the best emerging businesses in India
Data Humanization: How it empowers brands
By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile
Every EssenceMediacom office is an individual country: Navin Khemka
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at Goafest
‘Economies all over the world are driven by SMEs and small businesses’
Marwa Kaabour, Head of Marketing and Corp Comn, Al Masaood, talks to us about her journey, what inspired her to author a book on marketing & communication, and her experience as a speaker at IPRCCC